Web Fonts in Email Twitter Facebook Pinterest Google+ We recently had a client ask to use the Open Sans web font in an email campaign, which we eventually got working, so I thought I’d share the process. The client has a large amount of mobile users, so
2022-01-05
As B2B marketers we tend to look at others for inspiration. To innovate we often take what other marketing organizations have done and built on those ideas to improve and make them more interesting. When it comes to using email marketing to develop leads,
2022-01-01
Game of Thrones Winter is here! Well, winter is here (finally!) and I am sure you must be all geared up supporting your houses and bearing their Siegel. However, as all the houses are preparing for the battle of thrones, you as an Email Marketer, would also
2022-01-01
Any marketing guru today will tell you that out of all the marketing channels, Email marketing has the highest ROI. If we consider social media as its closest competitor, emails generate about 40 times more customers than social media. No surprise then that
2021-12-29
Despite marketers’ focus on content and social media, email has proven to be an effective and powerful tool. In fact, email is one of the best ways to generate leads and keep in contact with current customers. Because of that, don’t expect to see email
2021-12-28
If there is one area of marketing that has needed an overhaul for years, it’s sales and lead attribution. And current trends indicate that overhaul is finally in full swing. In a world where last-click attribution is the most widely used metric for
2021-12-26
If you’re sending emails to customers, you want your messages to look good when they land in the inbox. Because when your emails look good, your business looks good too. And that can lead to more people actually paying attention to your emails, trusting
2021-12-26
Note: This article is totally inside baseball. It will not help you at all in creating better or more customers, so if you skip it, no worries on my end. In a long line of past articles, this one popped into my Twitter feed a few weeks back. For almost 10
2021-12-26
![How to Get Results from Email Marketing with Kim Courvoisier [PODCAST]](https://s3.amazonaws.com/gotchastream/images/2082431710/large-modern-empty-black-rectangular-mock-up-poster-on-blurry-concrete-interior-background-exhibition.jpg)
How’s your email marketing going? As one of the most effective ways to reach your audience, your outgoing emails are something to focus on this year. If you aren’t sure how to handle this essential part of your marketing strategy, you’re not alone!
2021-12-22
