We get excited about billboards around MailChimp HQ. And if you’ve spotted any of them, you may have noticed that our tastes tend to run toward the nontraditional: shrimp photography, rice mosaics, dripping paint, and simple blue backgrounds (AKA:
2022-01-14
Greetings, marketers! Let’s take a look at some recent industry news, shall we? Lisa Bedgood writes at Business 2 Community that “personalization is already gearing up to be one of the biggest digital buzzwords in 2017.” She cites recent studies
2022-01-13
Awesome Ways to Grow Your Email List with Facebook and Snapchat Andy Shore writes on July 24, 2017 Reading Time: 4 Minutes Practical Marketer Share It’s a question older than email marketing itself: How do I grow my contact list? Your list is one of the
2022-01-13
CTR vs. CTOR: Which Email Marketing Metric Should You Be Using? Share: When I say, " I'm an email marketer ," how does that make you feel? Chances are high that you cringe, as you think of all of the emails currently clogging your inbox. Or maybe you
2022-01-08
Our absolute favorite GIFs in email April 12, 2017 McKenzie Gregory Share this Article Ok, ok… our team might have a bit of a GIF problem. Between the sheer amount we share on Slack to the gems we find every day on the internet, you’d think we’d
2022-01-05
Web Fonts in Email Twitter Facebook Pinterest Google+ We recently had a client ask to use the Open Sans web font in an email campaign, which we eventually got working, so I thought I’d share the process. The client has a large amount of mobile users, so
2022-01-05
As B2B marketers we tend to look at others for inspiration. To innovate we often take what other marketing organizations have done and built on those ideas to improve and make them more interesting. When it comes to using email marketing to develop leads,
2022-01-01
Game of Thrones Winter is here! Well, winter is here (finally!) and I am sure you must be all geared up supporting your houses and bearing their Siegel. However, as all the houses are preparing for the battle of thrones, you as an Email Marketer, would also
2022-01-01
Any marketing guru today will tell you that out of all the marketing channels, Email marketing has the highest ROI. If we consider social media as its closest competitor, emails generate about 40 times more customers than social media. No surprise then that
2021-12-29
