Top Many businesses still rely heavily on daily blast emails in their marketing campaigns—and that is a big mistake. I see it every day with clients, most of whom are reluctant to shift away from daily blast email campaigns toward a more personalized,
2018-10-07
If your goal is to have a strong relationship with customers and form engaged communities around your brand, leverage email! With email you can identify and communicate with customers more easily than ever. But customers can simply cut off direct
2018-10-07
Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is abundantly available, and triggered emails are based on a basic level of segmentation already—that
2018-10-06
Email marketing is an important communication channel for businesses. But it never seems to work out for everyone. Here’s taking a look at what experts think email marketing should be like and how you can follow it to the T! If a consumer has shared his
2018-10-06
The 2017 edition of the Email Industry Census was published in April and it highlighted just how important marketing automation has become. When asked for the most significant attributes of an email service provider (ESP), most marketers (66%) chose
2018-10-05
How many of your current marketing tactics are over five years old? Marketing is a fast-paced profession; even if you’re still using the same channels, odds are your strategy has changed. How about ten years old? Twenty? Thirty? It’s surprising, then,
2018-10-05
Ben Richardson Co-founder Alex Bard Chief Executive Officer Alex Bard is CEO of Campaign Monitor, simple and elegant email marketing software for business. He is a career entrepreneur with a passion for building companies that help businesses grow. Alex
2018-10-05
Category : Email Marketing In any industry, it is vital to stay aware of the updates and progress made. As a part of the small initiative, we present you the second part of the ongoing series where the Monks roundup all the important findings, useful
2018-10-04
Attention email marketers: the busiest day on your marketing calendar is just two days away. So grab some elastic-waist pants, and get ready to fill your plate with these email marketing staples, plus a few spoonfuls of seasonal advice. Email marketing
2018-10-03
