For many years, marketers have drawn a distinction between B2B and B2C marketing. At one point, this division made sense. Work cultures operated under the assumption that people had two identities: a work self and a home self. But as the workforce evolved
2018-10-11
These are the 8 steps you can take to take to ensure you’re delivering email marketing campaigns that will be opened, clicked, and converted in today’s day in age: In order to maximize your open and click-through rates, it’s critical that your
2018-10-11
We often think the benefit of online marketing to be the ability to reach millions of people at once, but that's only half of the equation. The other benefit of digital media is the ability to connect to millions with precise targeting and to still be
2018-10-10
No matter what your business, thanking your customers and clients goes a long way towards building brand loyalty. The process of following up with a customer after a purchase not only shows your appreciation but also helps with customer retention. It costs
2018-10-10
Sign Up Content Management / Monitoring You've got a Wordpress blog. You've got an email campaign. Now all you need are subscribers. Install an email sign up form on your blog from right inside your WordPress dashboard. Rainmaker is a complete content
2018-10-10
You’ve taken the plunge andcreated a website for your business. Maybe you’re even getting somegood trafficeach time you release a new blog article or website page. How many of these website visits are translating into real business? The reality
2018-10-09
We all know that approval is often the very last thing you worry about when putting together an email campaign. There’s the all-important audience to identify and segment, the artisan crafted copy with the perfect tone of voice and the hand picked images
2018-10-09
Getting started on social media doesn’t have to be hard… especially when you learn from the best. In this candid interview, I chat with author and consultant Katie Lance. I’ve known Katie for a handful of years, and during that time, I’ve watched her
2018-10-08
If you really want to understand what marketing automation is all about, then you have to understand the language that surrounds it. After all, if you don’t know the difference between a CTA and a CTR, then sitting in meetings with other marketing
2018-10-08
