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The Shopper Speaks: Twists in online gifting tactics

The Shopper Speaks: Twists in online gifting tactics

So what’s new in online gifting? My sense was that there was little that was truly “new.” So I began my exploration by scouting the retailers that were part of our Digital Commerce 360 Top 100. Based on my experiences, I decided to focus on how

Track and Monitor Your Holiday Performance with Powerful Tools from Shopify Analytics

Track and Monitor Your Holiday Performance with Powerful Tools from Shopify Analytics

Black Friday Cyber Monday (BFCM) is almost here, and it’s time to start monitoring, tracking, and analyzing your performance as you crush your goals this season. Measuring performance allows you to get a clear picture of how you fared compared to last year

Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy - Retail TouchPoints

Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy - Retail TouchPoints

The holiday season is known as a season for giving and spending time with family. As more households open their doors and host gatherings for their immediate and extended family, they are returning to some old spending behaviors. But with new dynamics —

How to Create a Year-Round Marketing Strategy for Seasonal Products - Retail TouchPoints

How to Create a Year-Round Marketing Strategy for Seasonal Products - Retail TouchPoints

Most ecommerce companies bank on the holiday shopping season for an influx of sales that keeps them afloat in the months to come. After all, they don’t call it Black Friday for nothing. But did you know that you can (and should) use a year-round marketing

How retailers are reshaping the advertising industry

How retailers are reshaping the advertising industry

Online shoppers hunting for televisions from the British retailer Argos this week will be inundated with Black Friday offers. Yet among the hundreds of options, an ultra high definition model from Toshiba stands out. That is because the Japanese electronics

WEB 3.0 & METAVERSE Trends & Networking

WEB 3.0 & METAVERSE Trends & Networking

HUBREVIEW 2022 100% RELOAD Dans un monde où l’incertitude est la règle, les défis des organisations et de leurs décideurs sont nombreux à relever. Qu’ils soient stratégiques, organisationnels, économiques, technologiques, énergétiques ou encore

Breaking up with Best Practices: How to Distinguish Your Brand in a Competitive Ecommerce Landscape - Retail TouchPoints

Breaking up with Best Practices: How to Distinguish Your Brand in a Competitive Ecommerce Landscape - Retail TouchPoints

Ecommerce businesses are always looking for ways to boost visibility and generate high-volume sales. Unfortunately, the industry’s long-held “best practices” are holding them back. These practices create a frictionless commerce experience that is

A Practical Guide To Multi-Touch Attribution

A Practical Guide To Multi-Touch Attribution

The customer journey involves multiple interactions between the customer and the merchant or service provider. We call each interaction in the customer journey a touch point. According to Salesforce.com, it takes, on average, six to eight touchesto generate

State of the SERPs: An Ecommerce Industry Report

State of the SERPs: An Ecommerce Industry Report

An Ecommerce Industry Report By  Mitul Gandhi , Chief Architect & Co-Founder of seoClarity QUICK NAVIGATION Google Dedicates Significant SERP Real Estate to Product Search Features Many ecommerce brands are reporting stable rankings while seeing lower