To put some context on the 2022 holiday season, I’m going to suggest some concepts that have been percolating in my mind. Rather than focus strictly on the numbers, I’m going to lean in more on intuition and sentiment. I’ve gathered input from my
2023-04-23
Google updated the review snippet structured data to standardize how numbers are written within the structured data code for reviews. The change has the effect of standardizing one version of writing numbers of decimals instead of another one that is fairly
2023-04-20
“After climbing the mountain you can finally enjoy the view” – Anonymous From our 20s till the late 60s, we climb a mountain full of professional responsibilities, family responsibilities, struggles and challenges. Oftentimes, we feel tired and no
2023-03-27
No lead magnet to promote. Just...knowledge. Allow me to introduce you to Professor Laura Bandy . Laura is currently a member of the English faculty at Spoon River College where she teaches creative writing, composition, and literature courses. She received
2023-03-21
Image Restaurants benefitted from increased spending in February as consumers focused on experiences. U.S. retail sales (excluding automotive) were up 6.9% year-over-year in February, according to Mastercard SpendingPulse, which measures in-store and online
2023-03-21
Antifragile Ecommerce: 7 Metrics, 21 Tactics & One Scorecard to Thrive Amid DTC Disruption by Taylor Holiday For over a decade, I’ve launched, led, and lived within multiple ecommerce businesses. The last year has been the most challenging we’ve ever
2023-03-17
Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets, because no one really cares about them anymore.) For starters, there is (at
2023-03-04
If the past few years have taught manufacturers anything, the era of sales staff as gatekeepers of product information is officially over. The COVID pandemic only accelerated the trend toward self-enabled modern digital commerce. Manufacturers without a
2023-03-04
In 2021, shoppers searched earlier in the season for gifts to avoid out-of-stock notifications and longer delivery times. In 2022, holiday promotions are important to shoppers on the hunt for a good bargain to offset the rising costs for necessities like food
2023-03-04
