Images Powered by Shutterstock
Report Shows Customers Want Responsible Fashion, But Don’t Want To Pay For It. What Should Brands Do?

Report Shows Customers Want Responsible Fashion, But Don’t Want To Pay For It. What Should Brands Do?

A new report from e-commerce personalization platform Nosto showed that of 2,000 U.S. and U.K.-based shoppers surveyed, sustainable practices and fair wages for workers were top consumer demands for modern fashion retailers. It also showed, however, that

Don’t See Immediate ROI from Marketing Efforts? Take These Actions

Don’t See Immediate ROI from Marketing Efforts? Take These Actions

Digital marketers usually consider metrics including search engine optimization (SEO) and pay-per-click when it comes to improving performance. Some common goals can include to be among the top five or top ten search results on Google, or earning that coveted

Ecommerce for a New Era

Ecommerce for a New Era

Headless technology enables British company’s online storefront to flexibly showcase seasonal, highly limited, pre-order-only cycling lifestyle apparel that unites art and sustainability LONDON, UK and AUSTIN, TX – Oct. 17, 2022 – BigCommerce (Nasdaq:

4 communication best practices agencies must employ early in Q4

4 communication best practices agencies must employ early in Q4

Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of contact is relatively new to the team. It’s Q4. They’re feeling stressed.  On

Top Advice, Trend Stats For Maximizing Ecommerce App Holiday Sales

Top Advice, Trend Stats For Maximizing Ecommerce App Holiday Sales

While planning and executing holiday marketing strategies generally takes more than six months, mobile marketers need to stay agile to adjust promotion strategies and adapt to trends and unforeseen events week-by-week — sometimes even minute-by-minute,

Private Equity Leaders Converge in Bozeman as Ecommerce Shows a Bright Spot in Economy

Private Equity Leaders Converge in Bozeman as Ecommerce Shows a Bright Spot in Economy

Private equity leaders were invited to an event to explore emerging opportunities in ecommerce despite economic headwinds as the sector shows no sign of slowing down. BOZEMAN, Mont., Oct. 18, 2022 /PRNewswire/ -- Tadpull, the ecommerce service and software

B2B Marketing News: B2B Content Marketing Report, Google's New Search Essentials, B2B Marketplaces Expand, & Adobe's New 3D Tools

B2B Marketing News: B2B Content Marketing Report, Google's New Search Essentials, B2B Marketplaces Expand, & Adobe's New 3D Tools

B2B Demand Gen: Lead Qualifying Teams Are Common at Larger Enterprises Top performing large organizations typically have a dedicated lead generation qualification team, as 77 percent of enterprise firms with more than five thousand employees report having

Council Post: How Is Psychology Applied In Advertising And Marketing?

Council Post: How Is Psychology Applied In Advertising And Marketing?

Psychology is the science that studies human behavior. As a discipline, it can be helpful to apply it to the world of advertising and marketing in order to help improve the sales of a product or service. But what exactly does psychology in advertising and

Scale Your B2B Lead Generation With Discovery Ads

Scale Your B2B Lead Generation With Discovery Ads

B2B lead generation marketers: Have you tried Google Discovery ads yet? Unlike Search ads, Discovery ads are visual, responsive, and dynamic. Format and exact layout will depend on where the ad appears, among other factors. Like many Google products, on