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Opinion: AR Rewrites Rules of Attention and Media Planning

Opinion: AR Rewrites Rules of Attention and Media Planning

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, outlines the findings from a study on AR’s relationship to recall and brand choice. When it comes to planning, buying

Thank You For A Little BASIC In My Life

Thank You For A Little BASIC In My Life

As we approach Thanksgiving, I want to give thanks to an oft-overlooked little item that hearkens back to a simpler time. I’m grateful to the teachers and educators who pushed me to learn BASIC programming when I was a kid, because it had lasting