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In-Game Advertising Underused Due To Misperceptions: IAB

In-Game Advertising Underused Due To Misperceptions: IAB

Although 215 million Americans, or nearly two out of three, play video games and video games trail only TV and social media in terms of consumer time-spent per week, according to various industry studies. Still, only about 3% to 5% of ad budgets are

A Gen Z Mystery: My Instagram Posts Keep Showing Up on Facebook!

A Gen Z Mystery: My Instagram Posts Keep Showing Up on Facebook!

Kalley Huang reports on youth and technology, and Sheera Frenkel reports on social networking, both from San Francisco. March 6, 2023Updated 11:15 a.m. ET More than a decade ago, Qu’ana Underwood, then a middle school student in Philadelphia, joined

Evolving Adobe’s Values and Culture | Adobe Blog

Evolving Adobe’s Values and Culture | Adobe Blog

Adobe Chairman and CEO Shantanu Narayen shared the following memo with Adobe employees globally. The memo has been edited to remove links to internal documents. Adobe was founded on simple yet enduring principles that remain with us to this day: innovation

New thing to be outraged over dropped

New thing to be outraged over dropped

In February, the online folie à deux that is Twitter and TikTok latched on to the concept of “thrift shops” and basically tore themselves apart about it incessantly. By the time Ifinally wrote about it, it was entering its third week. Twitter users, in

International Women’s Day: Why a Gender-Responsive Approach to Brand Strategy and Creativity Is Needed to Drive Real Change - Advertising Week

International Women’s Day: Why a Gender-Responsive Approach to Brand Strategy and Creativity Is Needed to Drive Real Change - Advertising Week

This year’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality will explore the impact of the digital gender gap on widening economic and social inequalities and call on businesses, policy makers and activists to

Inside the cost of social fragmentation

Inside the cost of social fragmentation

This story is part of an eight-article editorial series that explores the ramifications of a fragmented social marketplace. More from the series → We’re three months into the year and the social media landscape already welcomed two new entrants: Twitter

Social media policies are failing journalists

Social media policies are failing journalists

On the one hand, journalists rely on social media for so many helpful aspects of their jobs. To name just a few: to connect with potential sources, to interact with audiences, to promote their work, and to find solidarity among fellow journalists. On

Hate in the Headlines: Journalism & the Challenge of Extremism

Hate in the Headlines: Journalism & the Challenge of Extremism

Hate in the Headlines: Journalism & the Challenge of Extremism Hate in the Headlines: Journalism & the Challenge of Extremism Photo Credit: Tyler Merbler, TapTheForwardAssist, Loozrboy Introduction In August 2017, millions of Americans were shocked and

MoMA Installation Marks Breakthrough for AI Art | NVIDIA Blog

MoMA Installation Marks Breakthrough for AI Art | NVIDIA Blog

With a presentation making its debut this week at The Museum of Modern Art in New York City — perhaps the world’s premier institution devoted to modern and contemporary art — the AI technologies that have upended trillion-dollar industries worldwide