Influencer marketing has been mainstream for some time now, with many businesses using it to increase exposure of their brand, products, or services. However, despite its consistent growth in the digital marketing community, there are still plenty of people
2023-06-29
Since digital marketing trends can shift daily, deciding where to put your dollars is understandably difficult. One area many businesses have turned to is influencers. Tapping into this market has proved successful, but has this tactic run its
2023-06-27
Ad campaigns are a crucial aspect of content marketing strategies that help businesses grow their customer base and generate more revenue. They describe your brand and how your target audiences can use your products and services. Learning the underlying
2023-06-26
AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least) Content Marketing | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Artificial
2023-06-26
In their day-to-day practice, marketers often make mistakes that can easily be avoided. We asked seven behavioral economics experts what the biggest ones are in their opinion, and how to overcome them. How an e-shop increased its revenue by $300 million in a
2023-06-26
When it comes to personalization in marketing, AI is a great tool but it is not a replacement for human intuition, insightfulness or empathy. “A hammer or saw doesn't replace the carpenter,” said Jonathan Nelson, senior digital marketing manager at the
2023-06-16
The job searchprocess can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track. In this post, you’ll learn the essential
2023-06-09
If you've received an email from someone claiming to have hacked your account, don't panic. It's important to stay calm and take the necessary steps to protect yourself and your data. This blog post will provide sample emails you can send to your contacts
2023-06-05
There’s no one quite like Warren Buffett, and that includes his reading recommendations. Here are some books that Mr. Buffett has singled out as being worth your time. Whether you’re looking to improve your financial situation or just better understand
2023-05-18
