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How To Pack A Year’s Worth Of Marketing Education Into Two Days

How To Pack A Year’s Worth Of Marketing Education Into Two Days

How are you keeping up with the latest in marketing trends and innovations today? More importantly, how well is that working? If you're anything like me, you manage to find a few minutes out of every day to read one or two articles from trusted sources. You

4 Steps to Give Your Business a Digital Presence Overhaul

4 Steps to Give Your Business a Digital Presence Overhaul

4 Steps to Give Your Business a Digital Presence Overhaul You put a lot of work into establishing your online presence, now keep working to enhance it. Image credit: skaman306 | Getty Images March 13, 2017 Reader Resource Tune in April 7 and

My 8 Favorite Tools for Driving Business Growth

My 8 Favorite Tools for Driving Business Growth

Digital Marketing My 8 Favorite Tools for Driving Business Growth Supercharge your digital marketing with these 8 tools. After all, who has the time to do all those tasks without help? Image credit: Shutterstock.com ---Shares March 13,

Here’s Why Email Send Times Matter a Lot

Here’s Why Email Send Times Matter a Lot

Yes, we talk a lot about email around here. Tons, in fact. But let’s get rid of that word for a second and remember what an email really is: communication. “Email is still the most personal form of digital marketing,” says Nick Westergaard, founder of

The Hot Mess Dumpster Fire That Is Corporate Content

The Hot Mess Dumpster Fire That Is Corporate Content

How many brands are creating content that you just can’t wait for? Go ahead. Make a list. I’ll wait. You’re done, aren’t you?. Are there any brands on your list? Stop for just a second and think about that. We’ve been looking at this content

How to set up a Social Media Command Center - Schaefer Marketing Solutions: We Help Businesses {grow}

How to set up a Social Media Command Center - Schaefer Marketing Solutions: We Help Businesses {grow}

Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Creating a command center involves establishing policies and procedures for various types of interactions,

HGS Identifies Top 10 CX Trends In Customer Support for 2017

HGS Identifies Top 10 CX Trends In Customer Support for 2017

CHICAGO, March 1, 2017 /PRNewswire/ -- In 2016, the customer management services industry saw the rapid growth of game-changing technologies fuelling digital transformation across businesses. In 2017, creating effortless customer engagement and

Why Most Digital Marketing Advice You Get Won’t Work for Your B2B Business

Why Most Digital Marketing Advice You Get Won’t Work for Your B2B Business

Digital marketing is considered the bloodline for most of the modern day organisations that have a high dependency on information technology. The main reason for the popularity of digital marketing is the perception that it delivers a high Return on

5 Inspiring Books You Must Read on a Plane

5 Inspiring Books You Must Read on a Plane

I am a little disturbed by the latest innovation. The last bastion for escaping from anyone sending you an email has been removed. You now can surf the web while travelling at 1,000 kmh at 40,000 feet. The very pleasant isolation from being disturbed by your