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Strategic Content Foundation for Digital Marketing, SEO Strategy

Strategic Content Foundation for Digital Marketing, SEO Strategy

This is Part 2 of a 2-part series on setting B2B content marketing strategy and executing against it. Read “Part 1: What Exactly is a B2B Digital Marketing & SEO Strategy Framework?” here .  A B2B digital marketing and SEO strategy framework is

8 Digital Marketing Trends Set for 2021

8 Digital Marketing Trends Set for 2021

With all the boom and doom of COVID-19 in the past year, 2021 comes forth with a major global shift in digital advertising. According toa researchthe searches have drastically changed over the time period os covid-10 arrival. The profound impact of digital

How marketing automation can impact remote work

How marketing automation can impact remote work

Sign up for our daily digital marketing news briefing today, free. With the pandemic forcing companies to go remote, workers have adapted well to the work-from-home setup. In fact, a majority would like to continue to work remotelyfor the rest of their

How The Vegan Marketers At Ardor SEO Can Help Grow Your Business In 2021

How The Vegan Marketers At Ardor SEO Can Help Grow Your Business In 2021

Law How The Vegan Marketers At Ardor SEO Can Help Grow Your Business In 2021 There are 78 million vegans in the world right now, but that number hasn’t stopped vegan businesses from struggling last year, especially with the COVID-19 pandemic. This year is

What can a social media strategy do for your business? (via Passle)

What can a social media strategy do for your business? (via Passle)

As many of you know, we don't do opinion here, we base everything we write here on facts and data.  If I say that email marketing doesn't work (it doesn't) then I will link back to the Hubspot data, that shows that email marketing brings you a 98% failure

4 Ways to Use AI to Enhance the Customer Experience

4 Ways to Use AI to Enhance the Customer Experience

If the numbers are any indication, you might think chatbots and voice assistants were poised to take over the world. Since the start of the pandemic, nearly a quarter of businesses have increased their spending on artificial intelligence, and 75 percent plan

Digital Marketing and Sales Trends… Get Onboard or Go Home

Digital Marketing and Sales Trends… Get Onboard or Go Home

1. If brands are hoping to stay relevant and keep up with the content creation phenomenon, 2021 needs to be the year of Empowering Employees to Power your Brand. It is plain and simple — employee censorship on social channels is a disaster for brands. We

Tips for B2B Marketers to Increase Social Media Engagement

Tips for B2B Marketers to Increase Social Media Engagement

CEOs and CMOs like to have a North Star metric, that one KPI they monitor religiously to make sure the business is moving up and to the right.  When it comes to social media, this key metric has changed over the years. In the early days of social it was all

Why It's In Your Best Interest to Ignore SEO

Why It's In Your Best Interest to Ignore SEO

Ben Hirons, an Entrepreneurs' Organization (EO) member in Brisbane, is founder and CEO of Due North, a digital marketing agency that engineers strategic, growth-focused systems and products. We asked Ben about the importance of Search Engine Optimization