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Where Should You Be Spending Your Digital Marketing Budget?

Where Should You Be Spending Your Digital Marketing Budget?

As a small business, there can be a reluctance to spend on digital marketing, especially if you are not getting an ROI. With so many digital marketing strategies to choose from it can be a daunting prospect to know where to spend your money. This article will

Has COVID-19 Made Marketers More Creative?

Has COVID-19 Made Marketers More Creative?

COVID-19 has had us all taking on new projects and hobbies while being locked away in our homes. Some of us have become expert knitters, bakers, and photographers. According to a recent survey from Bannerflow and Digiday, creativity is also spiking in our

How Often to Revisit a Digital Marketing Strategy

How Often to Revisit a Digital Marketing Strategy

A natural excitement comes with getting your digital marketing strategy off the ground. With the wheels in motion, businesses are eager to check and see the results of their marketing efforts in the days, weeks and months that follow. This begs the question:

4 COVID-19 Search Trends & How They Impact SEO

4 COVID-19 Search Trends & How They Impact SEO

Throughout the pandemic, people have had to face challenges they never saw coming and make changes in all areas of their lives. Even as I wrote this and more people are receiving the vaccine, the effects of COVID-19 will be felt for a long time yet. A lot

6 Alternative Social Media Platforms to Consider

6 Alternative Social Media Platforms to Consider

Have you seen The Social Dilemma on Netflix? If not, go ahead and watch it if you’re a fan of dystopian horror turned real. If you have, you probably remember the challenge at the end, where you were asked to join the movement and delete your social media

SEO in 2021: What your organization’s executives and senior leaders must know

SEO in 2021: What your organization’s executives and senior leaders must know

2020 wasn’t a year that we will soon forget. Life and the way we do business changed forever. Ecommerce grew more last year than it has grown in the past five years combined. As a result, many businesses had to adapt their marketing efforts to these

How To Use Digital Marketing To Engage Local B2B Buyers

How To Use Digital Marketing To Engage Local B2B Buyers

Manufacturers and industrial distributors stand to gain a lot from building and nurturing relationships with local buyers. These buyers are easier to engage with to create new partnerships, nurture with to establish long-term relationships, and manage

Different ways how you can get into Digital Marketing

Different ways how you can get into Digital Marketing

It is a lot easier to how to get into digital marketing and set up your first campaign than you might think. All it takes is some knowledge of what the industry is all about, a bit of research and you are well on your way. If you’re looking for a career

Keyword Clusters: How to Level up Your SEO Content Strategy

Keyword Clusters: How to Level up Your SEO Content Strategy

Over the last few years, Google’s engineering team has directed its focus towards natural language processing and a deeper understanding of how on-page content interrelates. With every core update, Google gets more literary. But despite Google getting