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The Future of Digital Marketing: The Automobile

The Future of Digital Marketing: The Automobile

“With millions of cars rolling off dealer lots with built-in connectivity, auto companies are gaining access to unprecedented amounts of real-time data that allow them to track everything from where a car is located to how hard it is braking and whether or

10 Simple Tricks to Accelerate Your Sales Pipeline | Marketing Insider Group

10 Simple Tricks to Accelerate Your Sales Pipeline | Marketing Insider Group

This post was originally published on this site It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked

Ex-Salesforce Exec Leaves 'Best Software Company in the World' to Run Sigstr

Ex-Salesforce Exec Leaves 'Best Software Company in the World' to Run Sigstr

Over the past 12 years, Bryan Wade has built "the rocket ship of email" at ExactTarget and then "joined the mothership" at Salesforce, where he was most recently Chief Product Officer of Salesforce Marketing Cloud. Now he's walked away from what he calls

Digital marketing strategy: Push vs pull?

Digital marketing strategy: Push vs pull?

Welcome to the Digital Economy In this digital economy, only the businesses and entrepreneurs that are adaptable to change in their marketing strategies will succeed. One of such changes is the advent of social media which has led to the dependence on mobile

5 Twitter Campaigns Your Business Can Learn From | Sprout Social

5 Twitter Campaigns Your Business Can Learn From | Sprout Social

5 Twitter Campaigns Your Business Can Learn From by Rachael Samuels on March 09, 2017 If you’re a brand, you want to create engaging experiences for your community. More importantly you want your audience to remember you next time they need your product or

The Future Of Native Advertising for Brands and Publishers

The Future Of Native Advertising for Brands and Publishers

Native Advertising The Future Of Native Advertising for Brands and Publishers Native advertising has become an important component of most major brands' marketing repertoire with a growth in the number of native advertising platforms. Image credit:

21 Women of Digital Marketing to Follow in 2017

21 Women of Digital Marketing to Follow in 2017

It seems that 2016 was a wonderful year for women in business since the 2007 crisis. Over the period of 9 years, the number of women-owned companies increased by 3.5 million businesses. What’s more, women-owned companies hire more and more people. The

Are We Entering a New Phase for Social Media Regulation?

Are We Entering a New Phase for Social Media Regulation?

The US Government made a range of significant announcements last week which could end up having major impacts on how social media platforms operate, including potential limitations and restrictions on what digital platforms can do in regards to buying other

7 Fears Business Owners Have (but Shouldn't) About SEO

7 Fears Business Owners Have (but Shouldn't) About SEO

When it comes to search engine optimization (SEO), business owners sometimes get a little skittish. At first glance, it might seem difficult to navigate. There are several common fears about SEO that business owners may have as their companies grow. These