The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the way in which Internet connectivity has spread to include formerly-analog everyday objects
2022-11-10
Oh, Facebook. What are we going to do with you? In the past two years alone, we've learned that the network was weaponized by foreign actors to spread misinformation in an effort to influence the 2016 U.S. presidential election. We've learned that personal
2022-11-10
A Data-Driven Look At Where People Are Investing Money In Digital Marketing This Year Joy Mali As 2017 kicks into full swing, many marketers are likely re-evaluating their priorities, and deciding where to invest their next chunk of budget. With digital
2022-11-07
Marketing in the age of the connected consumer requires some serious rethinking of traditional digital marketing tactics. How do you get someone’s attention with a Facebook ad, when they’re
2022-11-06
3 Tips To Grow Your Brand Using Facebook Find the marketing groove for your brand on this champion social platform. Image credit: KP Photograph | Shutterstock ---Shares May 3, 2017 Facebook is the choice of many startups and individual
2022-11-04
Last year in June, we had the great experience of attending the Unbounce CTA Conference. This conference will be in Vancouver once again this June, from the 25th to the 27th! It was the 3rd year that our company attended this conference and I encourage
2022-11-03
eBay is no stranger to sending batch-and-blast emails—for years, that was the company’s primary email strategy. But as customer expectations grew, the strategy—and the technology that supports it—had to mature. Alex Weinstein, director of marketing
2022-11-01
Despite being around for a couple of decades, digital marketing is still in its infancy. One of the curious features about this type of marketing is how fast it changes. Its guidelines have been developed hand-in-hand with the evolution of digital social
2022-10-29
Organizations across the world are rapidly digitizing their businesses as they face intense pressure to transform to stay competitive. The influence of social media technologies dominates marketing functions.
2022-10-26
