You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If youhaven’theard of customer segmentation, it’s splitting your customers into different groups
2023-02-16
Content Strategy / Editorial Strategy and Planning How to Write a Style Guide for Your Brand Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “ Turn It Loose ,” into Spanish,
2022-12-14
Pearle Vision was having an identity crisis. Over the years, the eyewear chain cycled through around a dozen different positionings, from wholesome and family-friendly to early 2000s-era ads featuring a naughty librarian. “What happened was what happens
2022-12-12
We talk to industry pundits, martech vendors and strategic providers to find out how artificial intelligence is already being deployed in marketing and how you can prepare to take advantage of it Artificial intelligence (AI) is THE buzzword of 2017, and is
2022-12-12
The much-talked about disconnect between sales and marketing departments (and likewise professionals) needs to be put to bed. If you pardon the (intentional!) pun: they always have been, and always will be perfect bed companions. Let’s boil this down: the
2022-12-09
Today we launch the German-language version of CMO.com. Each week we will deliver articles and interviews that will offer you insights, expertise, and inspiration for and by marketers and business leaders. We’ll focus on many of the specific challenges
2022-12-09
1 (Last week) we introduced you to 15 digital marketing experts who shared some knowledge on the industry – specifically content and SEO, and how to get your site to rank on search engines. Regardless of the field you’re in, and what type of business you
2022-12-08
Facebook continues to emphasize the importance of video advertising on its platform, but for the time being, users are simply scrolling past ads. Frank Amorese, senior media director at Heineken USA, spoke with eMarketer’s Maria Minsker about some of the
2022-12-02
Computer-based algorithms are capable of making accurate calculations at a scale we can barely even conceptualize, never mind replicate. As such, they are an incredibly powerful tool, to the extent that they manage a lot of our quotidian tasks for us
2022-11-30
