One of the oldest, and creepiest, adages about the value of content marketing is that you can’t ask someone to marry you on the first date. Weird as it might feel, there’s a good reason this metaphor has held sway. A marriage is a serious and high-stakes
2023-05-23
I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. To get started,
2023-05-23
In the market for a Digital Experience Platform (DXP)? Map out your content strategy first. Here's why. The digital-first drumbeat that started during the pandemic is only getting louder. Your audiences demand better digital experiences, say the experts. You
2023-05-22
The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. With the rise of Google searches in the last few years, SEO is essential when working in tourism, especially
2023-05-20
What is the main action a writer takes when proofreading? That may seem like a sacrilegious statement coming from me. I’m someone who’s spent years justifying to condescending critics that proofreading is a specialized skill. But I’m going to show you
2023-05-16
Christine Slocumb is a transformational B2B marketing leader and the President ofClarity Quest Marketing. Enterprise buyers come from all departments, often in teams of 10 or more for large purchases. Consider a health system that wants to onboard a new
2023-05-11
What do B2B marketers need to know about search in 2023? B2B marketing and search have always had a complex relationship, and 2023 will undoubtedly see new shifts arise in numerous areas, from how search engines deal with human versus artificial intelligence
2023-05-08
The rise of Instagram and Snapchat has overhauled how readers digest information. The power that images used to project towards consumers no longer holds the same impact the way they used to. Video is a fast, efficient way of harnessing the power of your
2023-05-08
If you’ve never thought about approaching content creation like you would a game of golf, then, according to our podcast guest, Robert Rose, perhaps it’s time to start. For more than 25 years, Robert has helped marketing leaders balance the art and
2023-05-05
