The lines between journalism and content marketing are becoming increasingly blurred. As the demand for quality online content grows, so does the demand for professionals who can create it. But what exactly are the differences between these two fields? And
2023-06-13
Want more freelance writing clients? Better clients? Or to network with your fellow writers and learn more about your niche? Writer’s associations and organizations are your secret weapon. Professional writers’ associations and organizations offer
2023-06-10
Apple and Steve Jobs. Microsoft and Bill Gates. Facebook and Mark Zuckerberg. One name is a business. The other is a personal brand. The two are connected, but they’re not quite the same. A successful business doesn’t necessarily lead to a successful
2023-06-10
This article was published in the MarketingSherpa email newsletter. That’s how Flint McGlaughlin explains the journey you have to take customers on, in Headline Writing: 4 principles that could drive down your website bounce rate. I asked our latest guest
2023-06-06
Social media is one of the most powerful marketing tools in the current commercial landscape. It provides you with instant access to a truly global audience. The result of this can be an active forum for ideas and interactions that can result in long-term
2023-06-06
In this article by marketingprofs, they talk about this research. The report was based on data from a survey conducted in August 2022 among 410 B2B professionals (B2B buyers, B2B sellers, and B2B experts) worldwide. "Business-to-Business (B2B) relationships
2023-06-06
Small businesses like yours can leverage content to grow their web presence and drive leads. Creating content may often seem like a daunting task for small businesses because of the effort involved. You can hire content marketing teams to manage the heavy
2023-06-06
Sara asks, “Is gated content now an outdated tactic? What should we be thinking about for B2B marketing in 2023?” Gated content is not an outdated tactic, it is however often misused and can be ineffective for a lot of marketers. The main reason for this
2023-06-02
Explore our Managing Digital Branding Toolkit If you're planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you ever wondered how brands grow as large and as well known as they do? From
2023-06-02
