If you’ve never thought about approaching content creation like you would a game of golf, then, according to our podcast guest, Robert Rose, perhaps it’s time to start. For more than 25 years, Robert has helped marketing leaders balance the art and
2023-05-05
As I shared in the Content Chat Bulletin newsletter (subscribe here), on Halloween, we held a #ContentChat Spaces conversation with a scary marketing theme. But only one of our community members turned up. While the number of #ContentChat participants varies
2023-05-05
Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see30 percent higher growth rates and 5 percent better retention ratesthan those not using content marketing.The content
2023-05-03
We all love the Marvel super heroes. We wait with baited excitement for the next film since we’re all kids at heart. We want someone strong to save us, especially during uncertain times. We’ve become so used to the superheroes in our films and other media
2023-05-01
by Yakup Özkardes-Cheung | Nov 10, 2022 | Technology and Tools In the creator economy, you have a lot more to create than your primary content products. So while artificial intelligence can’t (or shouldn’t) replace you as the content creator, AI-assisted
2023-05-01
A few short items for you today. Too short for a blog post, too big to ignore. Let’s start with a news item showing that we could be heading into a golden age for freelance content creators. Digiday reported that more agencies are outsourcing their content
2023-04-21
The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing. While there are many hidden wonders of GA4, I’ve discovered
2023-04-21
How To Make Thought Leadership Content Thoughtful and Leading Thought leadership content? It’s a common part of the job, but do you do it well? Too many B2B brands don’t, says Lisa Gately, principal analyst at Forrester. She recommended some things you
2023-04-21
![Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data]](https://s3.amazonaws.com/gotchastream/images/693348361/large-man-s-hands-typing-on-laptop-keyboard.jpg)
Over the last 18 months, the creator economy has been all the rage — and it's proven to be incredibly lucrative. In fact, as of 2022, the creator economy's market size is estimated at $104.2 billion. The creator economy is made up of bloggers,
2023-04-21
