Consumers recognize and reward authenticity from brands — probably because it’s so rare. It’s rare because being authentic can be really uncomfortable. Authenticity requires a willingness to be vulnerable and take risks — and to accept that your
2023-07-01
Co-marketing is a strategic approach to marketing operations in which two or more non-competitor companies team up to create a marketing campaign that benefits all the parties who participate, as Entrepreneur’s Rich Kahn puts it. Although many marketing
2023-07-01
One of the biggest trends in content marketing these days that also intersects influencer marketing is user-generated content (UGC). This stands in contrast to the marketing scene even a decade ago, when brands generally preferred to completely control the
2023-06-20
A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world. But I came across a gem — An old list of marketing predictions! In 2009, I
2023-06-20
At this point, it’s no secret that something is amiss at Twitch. As of the last two weeks, the company is down oneCEO and 400 employees; if you believe the headlines, it’s also lost things like “its way” and “the battle for its soul.” Amid all
2023-06-20
For much of the world, spring has sprung. As readers may know, however, TopRank is a Minnesota-based company and — though we all work remotely now — I’ve made the somewhat-questionable decision to remain here in the land of 10,000 lakes. This is what
2023-06-19
In May 2023, content marketers can use Mother’s Day, recommendations, fitness, King Charles, and money-saving ideas to reach prospects. Content marketing is the act of creating or curating content, publishing that content, and promoting it with the goal of
2023-06-19
William Faulkner once said writers could improve their skills by studying other writers (and a bit of osmosis): “Read everything — trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the
2023-06-15
Over 39K TikTok creators have at least 1M subscribers, according to Social Blade, as reported by The Information. TikTok’s algorithm is the most addicting of any social network, and the average TikTok user spends at least 90 minutes each day on the
2023-06-13
