Ready to ditch the corporate 9-to-5 and take your marketing expertise elsewhere? Your skills could be a game-changer for startups and enterprises alike, but you don’t need to limit yourself to a single full-time job. As a marketing consultant, you can sell
2023-07-01
Consumers recognize and reward authenticity from brands — probably because it’s so rare. It’s rare because being authentic can be really uncomfortable. Authenticity requires a willingness to be vulnerable and take risks — and to accept that your
2023-07-01
Co-marketing is a strategic approach to marketing operations in which two or more non-competitor companies team up to create a marketing campaign that benefits all the parties who participate, as Entrepreneur’s Rich Kahn puts it. Although many marketing
2023-07-01
One of the biggest trends in content marketing these days that also intersects influencer marketing is user-generated content (UGC). This stands in contrast to the marketing scene even a decade ago, when brands generally preferred to completely control the
2023-06-20
A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world. But I came across a gem — An old list of marketing predictions! In 2009, I
2023-06-20
At this point, it’s no secret that something is amiss at Twitch. As of the last two weeks, the company is down oneCEO and 400 employees; if you believe the headlines, it’s also lost things like “its way” and “the battle for its soul.” Amid all
2023-06-20
For much of the world, spring has sprung. As readers may know, however, TopRank is a Minnesota-based company and — though we all work remotely now — I’ve made the somewhat-questionable decision to remain here in the land of 10,000 lakes. This is what
2023-06-19
In May 2023, content marketers can use Mother’s Day, recommendations, fitness, King Charles, and money-saving ideas to reach prospects. Content marketing is the act of creating or curating content, publishing that content, and promoting it with the goal of
2023-06-19
William Faulkner once said writers could improve their skills by studying other writers (and a bit of osmosis): “Read everything — trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the
2023-06-15
