Measuring the return on investment (ROI) of content marketing is challenging. Achieving that goal requires marketers to advance through several stages of measurement maturity. I’ll never forget the first time I had to prove a content marketing campaign
2023-07-18
So I bet you’ve heard of these AI writing tools. Depending on who you ask, they’re either going to change the way marketers produce content forever, or they’re only useful for generating low quality SEO content. The more you look into the technology
2023-07-16
Think of all those great novels that turn into awful movies. Or, that amazing presentation you put together for the CEO who butchered it. I recently watched a CEO on stage throw his staff under the bus because he didn’t understand the presentation. He
2023-07-15
If you think you may have what it takes to start creating content for the gaming niche, there are several things you need to consider before you start up your own video streaming channel. First of all, you need to decide what niche you would like to go into.
2023-07-12
All your marketing needs a constant stream of content and value. Evergreen content can be the answer to your need for content. Creating content that stays relevant to your audience for a long time can fill your content reservoir. Here is what evergreen
2023-07-10
All content marketers must stay on top of search engine updates. Google updates are especially crucial as the search engine still holds the biggest market share at 90.82%. So whenever Google releases an update, marketers pay attention and apply changes to
2023-07-09
The vast majority of the things that we have in our homes were manufactured in a facility by a variety of different machines. The truth is so deeply ingrained within us that we are unable to bother to think about what came before it. Once computers became
2023-07-05
Most marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The eighth edition of Salesforce’s State of Marketing report looks back on 2022’s challenges and triumphs as the year
2023-07-04
Ready to ditch the corporate 9-to-5 and take your marketing expertise elsewhere? Your skills could be a game-changer for startups and enterprises alike, but you don’t need to limit yourself to a single full-time job. As a marketing consultant, you can sell
2023-07-01
