Sarah Tolle started her professional life teaching English in Spain and Hungry. On the side, she started writing content for a marketplace startup in the home design industry and, eventually, for other clients. When her teaching stint ended and the Wisconsin
2023-07-30
What follows is an AI-generated transcript. The transcript likely contains errors and is not a substitute for listening to the podcast. Hi, my name is Justin Levy and welcome to another episode of Influencer Impact. Today I am joined by the myth, the man in
2023-07-30
The most effective formats for content marketing and Digital PR do change over time. When I first started out in the industry, calculators and infographics were an effective way to gain coverage and build links. Actually, when I first started buying links was
2023-07-25
If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal — not exactly the marks you’d expect from one of the web’s most seasoned content editors. Your content needs to
2023-07-25
Video marketing is growing within the content marketing industry. It’s no surprise that the world has gone video crazy. Check out Youtube or TikTok and catch up on the latest viral videos. As video becomes more popular to produce, businesses are trying to
2023-07-25
September 2022 was one of the most turbulent months of recent times for news publishers. The month started with the Helpful Content Update, which targeted low-quality, unhelpful content. That was swiftly followed by the September 2022 Core Algorithm Update:
2023-07-23
When it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb explained, the best piece of advice he ever received was to “build something 100 people
2023-07-21
Are you struggling to amplify your business and increase its visibility to attract more customers? You may be missing out on one essential ingredient that could change the game for you: partner marketing. The right partnerships can help you increase brand
2023-07-20
Measuring the return on investment (ROI) of content marketing is challenging. Achieving that goal requires marketers to advance through several stages of measurement maturity. I’ll never forget the first time I had to prove a content marketing campaign
2023-07-18
