It's a given that B2C brands need a presence on TikTok, especially if the target market is 18-34-year-olds, but what about B2B brands? Is there an opportunity to reach target customers? Depending on who you ask, the answer is "maybe." Not quite what you were
2023-09-02
The West Point grad and U.S. Army veteran discussed how he manages one-on-ones with his team, why he got called “CM No,” and what marketing can learn from the military. This article was published in the MarketingSherpa email newsletter. “Too often,
2023-09-01
Consistency in generating new content is a tried-and-true path to blogging success – and every blogger knows it. But the more content you add, the deeper you bury all of your past work in the archives. It starts to lose all of its traffic and relevance, and
2023-08-21
HubSpot Ventures announced a big investment in Jasper, the artificial intelligence content creation platform. But is artificial intelligence something that really enables content creation 10x faster than starting from scratch? Should that even be the goal
2023-08-21
Don’t say recession. The internet will come for you. But no matter what you call it, there’s little doubt we’re in the middle of an economic downturn. In response, many companies are looking for ways to tighten their purse strings. Marketing budgets
2023-08-18
TikTok is still one of the most widely used social media sites today, with one billion active users per month. TikTok is quickly becoming a go-to medium for instructional information, despite its origins as a platform for sharing video primarily for amusement
2023-08-09
The 28 Best Miscellaneous Online Tools for Marketers May 16, 2017 Welcome to the 47th and final post in the Best Online Business Tools series. Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered. The tools
2023-08-06
Your brand is on trial―here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the
2023-08-06
We are all aware of the importance of website content. A Forbes article from 2021 recommends marketers designate 25% to 30% of their budgets to content marketing. While that number could change for different industries or countries, it is a good portion of
2023-08-03
