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Is Style Over Substance Eroding Brand Value?

Is Style Over Substance Eroding Brand Value?

Branding: where marketing meets design is a creative flirtation from which lasting business results are born. At least that’s as it should be. But are brands and their existential manifestation becoming dislocated from their commercial objectives?  Our

Making Sense of Marketing Technology and Social Media Software

Making Sense of Marketing Technology and Social Media Software

There is no set standard on how to classify social technologies. And analyst firms like Gartner or Forrester don’t do a good job helping B2B buyers make sense of the technologies that power social media. Peer-to-peer software review sites like G2 and Trust

Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials

Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials

Today’s consumers want to feel good about the products that they use daily. When searching on store shelves or adding items to their virtual baskets, products that communicate a climate-friendly mission stand out the most. Branding is the most direct way to

The Business of Community Summit Sales - Circle: The all-in-one community platform for creators and brands

The Business of Community Summit Sales - Circle: The all-in-one community platform for creators and brands

Sec A limited offer for new Circle Pro customers: Save big on the top Circle offer of the year. Secure your bundle before it’s too late! You can launch your community in 30 days. You just need the right tools and guidance. A LIVE Strategy Power Hour where

12 Customer Communication, Instagram Brand Reach, and AI Marketing Plan Tools

12 Customer Communication, Instagram Brand Reach, and AI Marketing Plan Tools

The following comprises 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: One way to manage your time more efficiently is to have a professional business

Reimagining Customer Experiences In Web3: What Are The Big Questions Companies Need to Ask To Create Value For The Next Web? - Brian Solis

Reimagining Customer Experiences In Web3: What Are The Big Questions Companies Need to Ask To Create Value For The Next Web? - Brian Solis

This is a very important time and inflection point in the evolution of web3. There’s a fantastic opportunity for brands and marketers willing to engage with this new technology. That said, in the wake of the recent volatility in the NFT and crypto markets,

7 Most Common Mistakes eCommerce Brands Make During BFCM - LTVplus

7 Most Common Mistakes eCommerce Brands Make During BFCM - LTVplus

7 Most Common Mistakes eCommerce Brands Make During BFCM eCommerce 10 min read Pin It’s almost that time of the year again—the Black Friday and Cyber Monday (BFCM) weekend is what eCommerce brands spend most of the year preparing for. As brands get ready

ERA Coalition Creates 'Woman Corp' to Fight for Gender Equality

ERA Coalition Creates 'Woman Corp' to Fight for Gender Equality

After the overturn of Roe v. Wade in June, women’s rights have been at the forefront of many conversations, especially going into this year’s midterm elections. Taking a stand and a bold new approach in the fight for gender equality, the ERA Coalition

How to Create Shareworthy Twitter Images and Visuals

How to Create Shareworthy Twitter Images and Visuals

You will learn For gaining more engagement, clicks, retweets, and replies, Twitter images work. It’s why we created Pablo —a simple way to create social media images in under 30 seconds—and it’s why we love sharing all the tips we can about creating