The fourth industrial revolution is underway and it's threatening to wipe out nearly half the jobs in Australia. This latest round is characterised by intelligent robots and machine learning and PricewaterhouseCoopers economist Jeremy Thorpe said it's going
2019-02-27
As artificial intelligence develops and disrupts more industries, more working professionals are becoming increasingly concerned about its implications for the future of work. According to a Pew Research Center survey completed in 2017, 72% of Americans fear
2019-02-26
Content is the heart of any social media strategy - neglecting to create valuable and engaging social media content will leave you extremely frustrated with your results. And while creating a social media content strategy isn’t rocket science, many brands
2019-02-26
We have all wasted money on advertising however modern technology does allow almost anyone to run a powerful advertising campaign without it breaking the bank. You can utilize many different networks to focus your advertising campaign whilst they are low cost
2019-02-26
Small and large businesses all over the world are recognizing the power of the internet and the importance of having a great, interactive website that acts as a virtual storefront for their products and services. But, with the flurry of thousands of websites
2019-02-26
More Targeted Advertising With SEO, it is easier to target people who are searching for the products or services you offer. For instance, people who search on Google are more likely to make a purchase than those on Facebook. Potential Customers Expect to Find
2019-02-26
Lead generation is not an easy task. Even if you have a great product, if you don’t market it well, it won’t be successful. So, what if you could actually borrow someone’s massive audience to market your own brand? Influencer marketing is a tool to do
2019-02-26
This statement, at the time it was first made back in the late 1800’s, echoed the sentiments of merchants and advertisers all around. Back then, advertising was less sophisticated – television ads, billboards and methods we consider “traditional”
2019-02-26
The world of online marketing has come a long way since it began, and as a result, digital marketing trends change year-to-year as well. With new tools, evolving social media platforms, and changing client preferences, what worked last year will not
2019-02-26
