In this article, we’ll go over what you need to know about running an effective Facebook ad campaign that bridges the gap between online marketing and offline sales. For starters, you need to make sure that you qualify for Store Visit ads. First of all,
2019-03-03
To succeed, email marketers must overcome three hurdles. First, they have to get people to open the email. Second, they have to get people to read it. Third, they have to get people to act on it. Regarding email marketing strategy and metrics, a lot of
2019-03-03
01 The marketing funnel as we know it is dead. For decades, marketers have prescribed to the notion of a marketing and sales funnel where leads enter into the top and customers emerge, like magic, from the bottom. We’ve created and optimized content and
2019-03-03
About a decade ago, almost everyone who accessed the internet used a desktop computer. Just two screen sizes accounted for 77% of all web usage in 2006. This pattern has completely shifted. Research by mobify.com found that today, ten screen sizes –
2019-03-03
As the organic search results are increasingly being eaten up by PPC ads, the Knowledge Graph, and People also ask boxes, featured snippets signal a new hope for many SEO pros. Google shows featured snippets for more search results every day. And over 70
2019-03-03
I’ve got some hard news for you… It may come as a surprise. If you’re getting less than 250 website visitors a day, your priority should be writing for other people’s blogs, not your own. Why’s that, you say? Well, because when you have low
2019-03-03
Whether your organic search rankings are in free fall or you observe a minor position loss on a secondary keyword, no one likes to see a drop. Though fluctuations are inevitable, especially in the face of Google’s rolling real-time algorithm updates,
2019-03-03
First let’s agree on the premise that a blog is a mandatory part of your branding, business, and overall digital marketing success. Writing regular blogs should be easy, right? All you need is to find an hour or so (ha ha) to sit down and get your
2019-03-03
Part one of this story on the future of AI explained how technology developments have led to a resurgence in a... field that has progressed in fits and starts since the 1950s. Today's cheap storage and amped-up and inexpensive compute power, combined with
2019-03-03
