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16 Digital Rockstars you Need to Follow | neilmchugh.com

16 Digital Rockstars you Need to Follow | neilmchugh.com

Crafting and sharing the highest quality content in their particular fields, these Digital Rockstars regularly stand out in my Twitter stream. If you are in Digital at any level or new to Digital, I thoroughly recommend hitting the follow button. They may

Understanding the interplay of SEO and a 5-star reputation

Understanding the interplay of SEO and a 5-star reputation

Is your online reputation fully optimized? Online reviews are a fundamental part of local search. That’s because 97 percent of consumers read online reviews for businesses, and 85 percent report that they trust online reviews as much as personal

7 Google tips to supercharge your Shopping ads

7 Google tips to supercharge your Shopping ads

Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some straightforward actions you can take. Some of these have been true since Shopping campaigns were introduced back in 2013,

How to Efficiently Ensure Employee Engagement

How to Efficiently Ensure Employee Engagement

Your time is precious, but your employees need it to align their efforts with your expectations. Give it to them, the smart way. It’s a known fact that Millennials need attention. So do all other employees, of course, but for younger generations the need

New AI from Demandbase Sniffs for B2B Purchase Intent

New AI from Demandbase Sniffs for B2B Purchase Intent

Following through on a promise to invest in artificial intelligence (AI), Demandbase, a San Francisco-based B2B marketing technologies provider has released a new AI technology that better enables B2B companies to turn digital signals into actions.  Called

The Ultimate Facebook Ads Audit Guide #semrushchat

The Ultimate Facebook Ads Audit Guide #semrushchat

The Ultimate Facebook Ads Audit Guide #semrushchat ... Wow-Score collecting now The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s

What artificial intelligence means for sustainability

What artificial intelligence means for sustainability

It’s hard to open a newspaper these days without encountering an article on the arrival of artificial intelligence. Predictions about the potential of this new technology are everywhere.  Media hype aside, real evidence shows that artificial intelligence

AI data-monopoly risks to be probed by UK parliamentarians

AI data-monopoly risks to be probed by UK parliamentarians

The UK’s upper house of parliament is asking for contributions to an enquiry into the socioeconomic and ethical impacts of artificial intelligence technology. Among the questions the House of Lords committee will consider as part of the enquiry are: The

AI Could Revolutionize War as Much as Nukes

AI Could Revolutionize War as Much as Nukes

In 1899, theworld’s most powerful nations signed a treaty at The Hague that banned military use of aircraft, fearing the emerging technology’s destructive power. Five years later the moratorium was allowed to expire, and before long aircraft were helping