Let’s say you’re a writer who contributes to 10+ online publications. You share your work on Twitter, but your followers don’t see every tweet you ever post—that means they’re missing out on some of your work. The websites you write for have lots of
2019-03-16
For thousands of years, sellers have tried to attract buyers to purchase their goods and services. For instance, in ancient China, it was common for vendors to loudly shout out in markets to grab the attention of customers. Merchants also hung wooden signs or
2019-03-16
In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today’s best practices came as a result of past experiments — both failures and successes. Everything we do in
2019-03-16
In any strategic approach to marketing, there are perceived “right” ways of doing things. There are also pitfalls along the way. Account-based marketing (ABM) strategy is no different. With the power ofartificial intelligenceanddata management platforms,
2019-03-16
Dirk Wybe de Jong, VP of Digital Marketing at Celerity, explains six essential aspects of the ever-changing discipline of digital marketing. Marketing is a vibrant, fast-moving profession that’s always improving and becoming more interesting: technology
2019-03-16
KPIs of this magnitude aren’t achieved solely by tactics or monthly reports. Sometimes our lack of data literacy fosters doubt in our own reporting. According to eMarketer, only 21% of executives said they trusted their analysis or data modeling. The
2019-03-16
SAN FRANCISCO -- Innovative mobile apps married to increasingly powerful artificial intelligence (A.I.) are rapidly getting smarter -- making them even more helpful for users. These kinds of apps, showcased at VentureBeat's two-day MobileBeat conference here
2019-03-16
Artificial Intelligence (AI) and machine learning algorithms such as Deep Learning have become integral parts of our daily lives: they enable digital speech assistants or translation services, improve medical diagnostics and are an indispensable part of
2019-03-15
This post was originally published on the STAT blog. In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so
2019-03-15
