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Transformational Marketing and Future Branding

Transformational Marketing and Future Branding

The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is the rise-and-fall social response pattern that manifests after new tech innovations hit the market, starting with the introduction of the new tool—the

5 Ways to Capture Audience Attention and Drive Content Performance

5 Ways to Capture Audience Attention and Drive Content Performance

With about $135 billion spent on content marketing in 2014, today’s brands are putting more resources than ever into producing great content. But, according to research by CMI, less than 40 percent of all content marketers are effective at content

Predictive Analytics for Social Media Marketers

Predictive Analytics for Social Media Marketers

Predictive Analytics for Social Media Marketers Presenter: Thu, Feb 15, 2018, 12pm ET Length: Save to Favorites Add to Calendar 02/15/2018 12:00 PM 02/15/2018 1:00 PM America/New_York Predictive Analytics for Social Media Marketers An online seminar from

Deliverability, Engagement, and the Theory of Email Marketing - Only Influencers

Deliverability, Engagement, and the Theory of Email Marketing - Only Influencers

Ever since the final session at EEC 2015, it’s been a seismic few weeks for the email community when it comes to understanding deliverability from the perspective of the inbox providers. In that session, a seemingly innocuous question from yours truly

How nonprofits can leverage email marketing for Giving Tuesday

How nonprofits can leverage email marketing for Giving Tuesday

While retailers are getting ready for Black Friday, nonprofits are prepping for Giving Tuesday. Started in 2012, Giving Tuesday is a global day of giving that nonprofits can rally around to boost donations. Giving Tuesday is the Tuesday that follows

Email segmentation to improve email marketing conversions

Email segmentation to improve email marketing conversions

Just like ‘one size doesn’t fit all’, everyone has a different taste. Thus segmentation comes into play. ‘Segmentation’ in email marketing is like knowing the ‘exact measure’, of what ingredients must go in a dish, to make it totally

The 11 Best SEO Books You Should Read

The 11 Best SEO Books You Should Read

There have been many guides about SEO books that you should read. Mostly, they are usually all about SEO, one right after the other. I wanted to do something different with this post and provide some different educational material that spans all of the

3 Ways Creative, PR, and Digital Agencies Should Use Social Media to Build Your Business | Media Volery LLC | Brand Strategy & Marketing Consulting

3 Ways Creative, PR, and Digital Agencies Should Use Social Media to Build Your Business | Media Volery LLC | Brand Strategy & Marketing Consulting

I was at a party for the fall faculty of the Columbia University strategic communication program, and it was fun because not only am I teaching there this fall, but I am also a graduate of the masters program. As a graduate myself, the executive director of

How to Use Content & Social Selling to Make More Sales

How to Use Content & Social Selling to Make More Sales

The ultimate goal of all marketing is to generate sales. Yes, you want brand awareness and traffic and leads. But those things don’t matter without sales. We know content marketing can help you increase revenue. But have you thought about leveraging your