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4 Simple Ways to Optimize Your Content Marketing Team's Operations

4 Simple Ways to Optimize Your Content Marketing Team's Operations

In a world with over five billion people online, content is king. Users want instant access to information. That’s why content marketing is so important. But people’s attention spans are also becoming shorter. This makes the job of the content marketer

How to Find Low-Competition Keywords for SEO

How to Find Low-Competition Keywords for SEO

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google. Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search

How to Use LinkedIn Live: The Complete Guide for Marketers

How to Use LinkedIn Live: The Complete Guide for Marketers

Your step-by-step guide for using LinkedIn Live to grow your brand and connect with your community face to face. Lights. Camera. Action! Are you ready to jump on the LinkedIn Live bandwagon but need help figuring out where to start? We’ve got you

B2B brands should be thinking about TikTok

B2B brands should be thinking about TikTok

It's a given that B2C brands need a presence on TikTok, especially if the target market is 18-34-year-olds, but what about B2B brands? Is there an opportunity to reach target customers? Depending on who you ask, the answer is "maybe." Not quite what you were

Can unions save newsrooms from their cost-cutting corporate owners?

Can unions save newsrooms from their cost-cutting corporate owners?

In a contract bargaining meeting on Wednesday, October 12, Gannett, which had just made what senior reporter Diane Smithcharacterized on Twitteras an “insulting, lowball financial proposal” to the Record-Courier NewsGuild inKent, Ohio,ominouslysuggested

Why Do WordPress Theme Backends Have to Suck? (Hint: They Don’t!) | Webdesigner Depot

Why Do WordPress Theme Backends Have to Suck? (Hint: They Don’t!) | Webdesigner Depot

Whether you’ve worked with a few WordPress themes to design websites or worked with many of them, you’ll no doubt agree that plenty of WordPress themes that are visually gorgeous on the front end can be terribly unattractive and extremely awkward to use

Council Post: Five Creative Ways To Use Social Media And PR For Branding

Council Post: Five Creative Ways To Use Social Media And PR For Branding

When it comes to branding your business, utilizing a healthy mix of public relations and social media to boost your strategic marketing plan is key. While the tactics may vary depending on whether you’re engaging in B2B marketing or B2C marketing, there’s

The Business of Community Summit - Circle: The all-in-one community platform for creators and brands

The Business of Community Summit - Circle: The all-in-one community platform for creators and brands

Register Tuesday, October 25th | 11am - 3pm ET A one day virtual summit focused exclusively on the business thinking, decisions, and strategies needed to reach the economic potential of community for your business. This summit is 100% free. You’ll learn

Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (podcast episode #35)

Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (podcast episode #35)

The West Point grad and U.S. Army veteran discussed how he manages one-on-ones with his team, why he got called “CM No,” and what marketing can learn from the military. This article was published in the MarketingSherpa email newsletter. “Too often,