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The Digital Transformation Of Accounting And Finance - Artificial Intelligence, Robots And Chatbots

The Digital Transformation Of Accounting And Finance - Artificial Intelligence, Robots And Chatbots

Industrial Revolution with fear. Actually, when machines take over repetitive, time-consuming and redundant tasks, it will free human finance professionals to do higher level and more lucrative analysis and counseling for their clients. Let’s take a look at

Making A Case For Machine Learning Compilers With MLIR

Making A Case For Machine Learning Compilers With MLIR

There is an urge, now, amongst the makers of smart devices to cater to the growing desires of their users to have devices which are heavy on specs while light on duty; accelerated hardware devices. Now the devices have human-like interactions, with vision

Customer Experience: How AI Will Change How We Buy [and How Marketers Market] - Converge

Customer Experience: How AI Will Change How We Buy [and How Marketers Market] - Converge

Artificial Intelligence (AI) is quickly becoming solidly integrated into every aspect of the customer experience, not only as it relates to how we discover and buy, but also how we market to prospects and customers. Why is AI so attractive these days? It’s

What's the Difference Between a Landing Page and Homepage?

What's the Difference Between a Landing Page and Homepage?

“Landing page” and “homepage” don’t mean the same thing. Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous. They have different objectives. I’ll begin

Strategy: Higher List Growth, Lower Churn - iContact

Strategy: Higher List Growth, Lower Churn - iContact

Your subscriber base is the lifeblood of your email marketing strategy. It is important to keep your list growth rate higher than your list churn rate. You can expect to have a list churn of up to 31% each year, according to the DMA. The challenge is adding

6 Ways Marketing & Sales Can Work Together - Search Engine Journal

6 Ways Marketing & Sales Can Work Together - Search Engine Journal

In most companies, the marketing and sales teams run in complete silos. Maybe they only meet in the break room during a birthday celebration — or worse — as a last resort when something is going wrong. This is a huge missed opportunity for both

SEO Trends 2017 - A MidSummer Review - State of Digital

SEO Trends 2017 - A MidSummer Review - State of Digital

Gianluca Fiorelli 4 Comments When someone asks me what SEO is, I usually say that SEO is not a discipline for the poor in spirit. The evolution of Google (and of the others search engines) is constant and, as it happened in the last 18 months, even a

What Is Integrated Marketing For Small Business?

What Is Integrated Marketing For Small Business?

For many local small businesses, integrated digital marketing, social media and search marketing are becoming more and more challenging and complicated. When you add numerous marketing terms, phrases and technical obstacles into the mix, some small

3 Ways to Go From Good To Great Photography on a Budget

3 Ways to Go From Good To Great Photography on a Budget

Use today’s technology to satisfy the need for digital marketing image assets Quality photography is a must fordigital marketing. But professional photography may not be in the annual budget for small business owners looking to make their mark on the