How to Improve eCommerce Email Open Rates Published Yesterday under Open Rates You can create the perfect eCommerce email with enticing copy, spectacular images, and a geniusly-worded call-to-action—but if no one opens your email, none of that matters.
2019-05-22
We’ve touched previously on the concept of adversarial examples—the class of tiny changes that, when fed into a deep-learning model, cause it to misbehave. In March, we covered UC Berkeley professor Dawn Song’s talk at our annual EmTech Digital
2019-05-22
Learning to learn Artificial Intelligence | An overview of Meta-Learning What is Meta-Learning? In traditional Machine Learning domains, we usually take a huge dataset which is specific to a particular task and wish to train a model for
2019-05-22
If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google. With the General Data
2019-05-22
The list of blogging skills required for starting your own site is extensive. However, learning how to do things yourself is easier than ever with all the self-help guides available on the internet today. And many of the famous bloggers that we know and love
2019-05-22
I realize that answer isn't a particularly satisfying one, especially when we all want magic bullet solutions to our marketing problems. But while it's easy to single out delivery rates or open rates or revenue generated as the absolute goal of email
2019-05-22
I’ve never met someone who wouldn’t like more time. And, in the fast-paced, ever-changing world of digital marketing — with all of its technological advancements and constant iterations — time is an incredibly valuable resource. We have a
2019-05-22
With just a single position available atop each list of search engine results, it’s a simple fact of the matter that SEO is a zero-sum game in which ascendance cannot occur without displacement. It’s commonly understood that the visibility afforded by a
2019-05-22
Over the summer, we tested a number of different methods and tactics to improve our marketing results. One day traffic is up but leads tumble, or vice versa. So we did a complete audit of what we do as marketers. Let us share what we focused on
2019-05-22
