In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the
2024-02-07
Researchers from Goethe University Frankfurt, Frankfurt School of Finance and Management, and KU Leuven published a new article in the Journal of Marketing that examines which social media influencers are most effective at turning advertising budgets into
2024-02-07
Want to jump straight to the answer? The best web design agencies are Clay and Digital Silk. Having launched several high-profile websites, I’ve worked with countless web design agencies throughout my career. Some were great, some not so much. When you
2024-02-04
My whole life, the smoky, vinegar-laced scent of pickled jalapeños — and their little-known origin story — has been lingering under my nose. I grew up with immigrant parents in California, and at any gathering chiles en escabeche were as commonplace as
2024-02-03
When retailers discuss ecommerce fraud detection, their top priority is typically fraudulent chargebacks. A chargeback occurs when a consumer questions a transaction on their credit card and asks the bank to reverse it. There’s no denying that chargebacks
2024-02-03
Thanks to everyone who has taken the time to reply. I’m always interested in hearing from people with ideas and feedback. Send a note by hitting reply or emailing me atbmorrissey@gmail.com. Big thanks to Outbrain, which is kicking off a sponsorship
2024-02-03
Has your executive leadership ever tasked you with calculating the ROI of the content your team produces? This exercise is no small feat and most would probably take a shortcut and just report on the basic costs of initial content creation. But when you sit
2024-02-03
One of the outcomes of using increasingly automated and intelligent systems in marketing is that many processes are now called “high tech,” meaning more tasks can be executed faster with fewer errors. And while high tech delivers efficiencies and insights
2024-02-03
Crafting a perfect headline is arguably the most difficult part of content creation. After all, this is the very first piece of text your audience will encounter before they even get to the nitty gritty of the article. Did you know that a whopping 80% of
2024-02-02
