A significant Google algorithm update happened on June 25. This update has had webmasters and SEOs buzzing all week about the significance of its effects on websites across the world. Rather than succumbing to the information overload that comes with
2022-12-14
The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended, Snapchat was a social darling, Facebook videos could be
2022-12-14
Content Strategy / Editorial Strategy and Planning How to Write a Style Guide for Your Brand Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “ Turn It Loose ,” into Spanish,
2022-12-14
Pearle Vision was having an identity crisis. Over the years, the eyewear chain cycled through around a dozen different positionings, from wholesome and family-friendly to early 2000s-era ads featuring a naughty librarian. “What happened was what happens
2022-12-12
We talk to industry pundits, martech vendors and strategic providers to find out how artificial intelligence is already being deployed in marketing and how you can prepare to take advantage of it Artificial intelligence (AI) is THE buzzword of 2017, and is
2022-12-12
As director of Microsoft’s Building 99 research lab in Redmond, Washington, Eric Horvitz gave each of his employees a copy of David McCullough’sThe Wright Brothers. “I said to them, ‘Please read every word of this book,’” Horvitz says, tapping the
2022-12-12
Most car owners know what it’s like to hear a new clink or grinding noise coming from the engine and wonder how costly the fix will be. Startup OtoSense is working with major automakers on software that could give cars their own sense of hearing to
2022-12-12
Artificial intelligence (AI) is the future for improving customer experience, according to home appliances manufacturer Fisher & Paykel. As a result, the New Zealand-based company is following up its cloud computing overhaul by looking into implementing both
2022-12-12
I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of customers, across all different customer life cycle stages. One of the things that I find most
2022-12-10
