It’s over. Facebook is in decline, Twitter in chaos. Mark Zuckerberg’s empire has lost hundreds of billions of dollars in value and laid off 11,000 people, with its ad business in peril and its metaverse fantasy in irons. Elon Musk’s takeover of Twitter
2023-05-05
If you’ve never thought about approaching content creation like you would a game of golf, then, according to our podcast guest, Robert Rose, perhaps it’s time to start. For more than 25 years, Robert has helped marketing leaders balance the art and
2023-05-05
As I shared in the Content Chat Bulletin newsletter (subscribe here), on Halloween, we held a #ContentChat Spaces conversation with a scary marketing theme. But only one of our community members turned up. While the number of #ContentChat participants varies
2023-05-05
Despite the benefits of aligning strategies, marketing and SEO managers don’t always have the same goals when it comes to promoting content, from what I have observed with clients and partners. Often, SEO professionals are striving to meet their key
2023-05-05
LinkedIn is one channel every marketer should leverage to drive traffic and increase conversions. Besides being the largest professional network, LinkedIn has about 810 million users. This is a large social audience to work with, which makes having a
2023-05-05
Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. All parties involved in the content creation process know just how much time, effort and financial resources
2023-05-04
It is estimated that around 61 million Americans live with a disability. This represents about 18% of the total population of the United States as of the 2022 Census. Viewed another way, that 61 million figure would represent the entire population of the
2023-05-04
Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report, which notes that “Over the long term, the ecommerce market has
2023-05-04
The dot-com bubble may have burst at the dawn of the 21st century, yet venture capitalists and elite university MBAs soon came back for more, ushering in two decades of disruption of legacy retailers and a landscape dominated by brick-and-mortar stores. By
2023-05-04
