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Resources for Bowl Expo 2017 Attendees - Facebook Marketing Super Session with Mari Smith - MariSmith.com

Resources for Bowl Expo 2017 Attendees - Facebook Marketing Super Session with Mari Smith - MariSmith.com

Greetings, 2017 Bowl Expo Super Session attendee! Please help yourself to the special resources here and toolkit I have created for you. First, here is my slide deck from our training: 7 Step Formula for Facebook Marketing Success Plus, be sure to access this

5 steps to success for low-conversion-volume accounts in AdWords

5 steps to success for low-conversion-volume accounts in AdWords

Sign up for our daily recaps of the ever-changing search marketing landscape. 5 steps to success for low-conversion-volume accounts in AdWords You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist

The psychology of language for paid search

The psychology of language for paid search

The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it. Sophie Turton, Head of Content and PR at Bozboz, delivered an interesting presentation in Brighton SEO, offering useful tips on how to improve your

41 of the Best SEO Job Interview Questions - Search Engine Journal

41 of the Best SEO Job Interview Questions - Search Engine Journal

41 of the Best SEO Job Interview Questions Stoney G deGeyter I’ve never been a fan of judging a job candidate’s qualifications by their degrees or certifications. Sure, those can provide some helpful overall insight, but they usually have little relevance

How Google assesses the 'authority' of web pages

How Google assesses the 'authority' of web pages

Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. Rather, Google looks at a variety of undisclosed

Digital Marketing KPIs to Increase Sales

Digital Marketing KPIs to Increase Sales

Digital marketing is one of the most popular ways for businesses to try to increase sales. In fact, spending on digital marketing is projected to increase by anywhere from 12-15 percent. What’s surprising about this number is that according to recent

Farhad’s and Mike’s Week in Tech: YouTube’s Problematic Advertising

Farhad’s and Mike’s Week in Tech: YouTube’s Problematic Advertising

Each Saturday, Farhad Manjoo and Mike Isaac, technology reporters at The New York Times, review the week’s news, offering analysis and maybe a joke or two about the most important developments in the tech industry. Farhad: Hey Mike, how are you? What a week

Amazon Wants to Crush Your Store With Its Technology Might

Amazon Wants to Crush Your Store With Its Technology Might

SEATTLE — Last Sunday in Palm Springs, Calif., Jeffrey P. Bezos, the chief executive of Amazon, climbed into the cockpit of a 13-foot robot and began flailing his arms as though warming up for a workout, causing the robot’s enormous appendages to mimic

Software that can understand images, sounds, and language is helping people with disabilities

Software that can understand images, sounds, and language is helping people with disabilities

FCC rules require TV stations to provide closed captions that convey speech, sound effects, and audience reactions such as laughter to deaf and hard of hearing viewers. YouTube isn’t subject to those rules, but thanks to Google’s machine-learning