A Complete Local SEO Checklist Local SEO has a lot in common with traditional SEO . However, in some ways, it’s completely different. One of the major differences between local SEO and “regular” SEO is how you target customers . For example, when doing
2018-11-21
Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s “Mad Scientists of Paid Search” session at SMX Advanced, I
2018-11-21
Digital Marketing is no longer just a new branch of marketing. It is high time we stop treating it as something that might or might not be helpful to our business. It is time we stop being so indifferent about it. Digital marketing is not the future, it is
2018-11-21
The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the way in which Internet connectivity has spread to include formerly-analog everyday objects
2018-11-21
The country is becoming a hub for global AI development. Five priorities can help China harness AI for productivity growth and prepare for the societal shifts it may unleash. Artificial intelligence, or the idea that computer systems can perform functions
2018-11-21
Earlier this year, artificial intelligence scientist Sebastian Thrun and colleagues at Stanford University demonstrated that a “deep learning” algorithm was capable of diagnosing potentially cancerous skin lesions as accurately as a board-certified
2018-11-21
According to the prediction of IDC Futurescapes, Two-thirds of Global 2000 Enterprises CEOs will center their corporate strategy on digital transformation. A major part of the strategy should include machine-learning (ML) solutions. The implementation of
2018-11-21
Oh, Facebook. What are we going to do with you? In the past two years alone, we've learned that the network was weaponized by foreign actors to spread misinformation in an effort to influence the 2016 U.S. presidential election. We've learned that personal
2018-11-20
Believe it or not, 2018 marks 40 years since email was first used for marketing purposes. Rather than nearing midlife-crisis territory, however, email marketing remains very much in its prime. When used correctly, it’s a cost-effective way to promote your
2018-11-20
