Is Google Going to Remove the 3-Packs? What You Need to Know about Home Service Ads (HSAs) *The following is an excerpt from the Expert’s Guide to Local SEO : Google started testing Home Service ads back in 2015 and this originally scared the entire Local
2018-12-01
July typically means a new fiscal year for colleges and universities, bringing with it new marketing plans and goals for the upcoming educational year. Where does SEO fit into your higher education marketing plan this year? Hopefully, right at the
2018-12-01
Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Those numbers are probably pretty staggered
2018-12-01
I started working with podcasts because I was an avid podcast listener. I would be listening to a conversation, hanging on every word, and then it would happen: the guest would bump his mic at the exact moment when he said the one thing I wanted to hear, and
2018-12-01
When I was running an in-house marketing and communications team I was vastly opposed to hire outside help. If I needed more design work done why wouldn’t I just hire a designer? More video? Make it a fulltime role! That was my story and I stuck to it
2018-12-01
A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience
2018-12-01
Nvidia has developed a self-driving AI that shows you how it works. As we explained in our latest cover story, “The Dark Secret at the Heart of AI,” some of the most powerful machine learning techniques available result in software that is almost
2018-12-01
Email Marketing Mistakes UNCOVERED BY INDUSTRY EXPERTS Email marketing is part art form, part science. And like anything in the world of business, it takes years, and many mistakes, to perfect. Luckily, there are plenty of people who have come before us.
2018-11-30
Email creative design is important for many reasons. Firstly, you are representing your brand via an electronic communication – so you want to make the right impression and ensure that your contacts to have a positive interaction with it. A
2018-11-30
