As a former CEO of two advertising agencies, Bob Hoffman knows a thing or two about the advertising world. The US-based former adman has ruffled many feathers in his demolishing of many of the myths about online advertising, and he remains a thorn in the
2024-01-24
IBM released its annual global holiday shopping and travel report on Monday, revealing how people plan to travel and allocate their holiday shopping budget this season. Plans are being influenced by sustainability, and fears related to the economy and the
2024-01-19
As a business, it’s important to stay on top of the latest trends, especially when it comes to social media platforms. We all know the big ones — Facebook, Twitter, Instagram — but there are always new platforms emerging. And it can be hard to keep
2024-01-18
MarTech » Programmatic Advertising » What every marketer needs to know about programmatic advertising What every marketer needs to know about programmatic advertising Programmatic advertising is the inexpensive way to target an audience and get actionable,
2023-09-08
With both Netflix and Disney+ about to enter the fray, ad-supported streaming is about to get a lot more competitive. And with the world’s largest streaming service diving in full force, and Disney’s expansion of its already formidable video
2023-09-08
How to Schedule Linkedin Posts How to Schedule Linkedin Posts Andrew Dunn If you own a business, work for a company, or are involved in business in any way and you’ve not yet found your way to LinkedIn, you need to head over to their website
2023-08-11
Mike Donohue a colleague of over 30 years during his 4A’s (American Association of Advertising Agencies) and ANA (Association of National Advertisers) career embraced the emerging digital world and was a cheer leader for many of the first pioneers in the
2023-08-10
In this increasingly connected world, the public demands quick, brief updates on pressing topics that are growing daily. A decade ago, government agencies were not very fond of social media networks to engage with the public, like an Instagram follower. Many
2023-08-10
If you’re looking to create successful Facebook ad campaigns, look no further than this comprehensive guide. In it, we’ll cover everything from the basics of setting up your first campaign to more advanced techniques like split testing and tracking
2023-08-08
