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Advertising on TikTok in [current_date format='Y']: Pros and Cons | Bulkly

Advertising on TikTok in [current_date format='Y']: Pros and Cons | Bulkly

With over a billion users and a daily impression rate of more than 300 million, TikTok has quickly become one of the most popular platforms to advertise your brand. In fact, it’s the fastest-growing social media app in the world. The app has seen over 3

B2B Reads: Adapting sales approach in a downturn, building an online community, communicating change and more - Heinz Marketing

B2B Reads: Adapting sales approach in a downturn, building an online community, communicating change and more - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the

Why You Should Consider Hiring Autistic Individuals For Creative Careers

Why You Should Consider Hiring Autistic Individuals For Creative Careers

October is National Disability Employment Awareness Month. It's an opportunity to talk about disability employment issues, celebrate disabled workers' contributions to America's society, and dispel the myth that those who areneurodivergent only excel in tech

The End of Cheap Scale?

The End of Cheap Scale?

Before we get to today's main topic, some miscellaneous goodies… Vote!I know that everybody always says that every election is super consequential, but this one really is. Don’t let your exhaustion over the political name calling over the last decade

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The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It’s an old marketing cliche that people buy from people,

Reframing Influence: Introducing the B2B Creators Influence Framework

Reframing Influence: Introducing the B2B Creators Influence Framework

Not all B2B influencers are created equal, and it’s more complex than B2C. Over the years, I have become a B2B influencer marketing apologist. It sounds silly, I know. But I don’t think it gets the credit or attention it deserves. It’s a booming

Meta Ads Automation: An Advertiser's Guide

Meta Ads Automation: An Advertiser's Guide

Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies campaign setup and management based on an advertiser’s goals, so instead of

An advertising recession may be here - and the TV industry is making brands' lives harder

An advertising recession may be here - and the TV industry is making brands' lives harder

Here’s a question I asked onTwitter Spaces yesterday-What is going on in the ad industry right now? Are we in an Apple recession, or a real one? The ad tech crowd is convinced that the string of bad earnings reports that are coming out of big tech are

How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising - Advertising Week

How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising - Advertising Week

Google’s announcement of its Topics API earlier this year reaffirmed to marketers worldwide that the tech giant is still preparing for a world without third-party cookies. While the date of the cookie’s demise may have been postponed, ultimately its