The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication between agencies and clients, which limits creativity, impact and profit by
2023-04-23
We talk a lot about the power of marketing and advertising to drive growth for brands. It is the table stakes talk at ad conferences, and frequently goes something like this: “Our brand had gotten a bit tired, a new marketing team came in, hired a new
2023-04-13
Today’s edition is a bit late as I wrangled some late-breaking news. Sorry about that! Twitter’s decline is paving the way for other platforms to build next-generation replacements. And now the biggest player in the game is getting involved: Meta is in
2023-04-13
One year ago, I took on the role of North America president and chief creative officer at Ogilvy Advertising. I wanted to see if the person most connected to the product could also drive the business forward. I didn’t truly understand the opportunity
2023-03-07
More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have discovered a new brand, product, or service in the past year via both word of mouth
2023-03-05
