Researchers from Goethe University Frankfurt, Frankfurt School of Finance and Management, and KU Leuven published a new article in the Journal of Marketing that examines which social media influencers are most effective at turning advertising budgets into
2024-02-07
The coroner at Molly Russell’s inquest has recommended that the government considers separate social media platforms for children and adults as he called for a review of child use of online content. The senior coroner Andrew Walker, who presided over the
2024-01-26
We’ve been hearing so much about the amazing future of autonomous and self-driving cars for several years. And while I do believe the future will be filled with a wide variety of self-driving technologies that today we only see today in sci-fi movies,
2024-01-25
Kanye West to buy struggling right-wing social media platform after getting suspended for anti-Semitic rants Brad Reed October 17, 2022 US rapper Kanye West (C), attends a fashion show during the Paris Womenswear Fashion Week, in Paris, on October 2, 2022.
2024-01-25
It's hard to overstate just how dominant purpose-driven advertising has become at award shows. Eight of the 11 Grand Clio winners this year were purpose-based campaigns—and they were even more triumphant in the south of France. But all trends eventually run
2023-09-13
We’ve all heard the horror stories about stolen identities when our names and photos are stolen and used to create fake accounts on social media like Facebook and Twitter. It has happened to me before on Twitter, but they corrected the problem quickly. Then
2023-09-13
It is, quite literally, the trillion dollar question: how did TikTok go from a niche social network for lip-syncing teens to the most popular app in the western world, threatening to knock Facebook off its perch entirely, in just a few short years? There are
2023-09-13
Pinterest’s TikTok competitor is gaining new music. The company announced today its video-focused “Idea Pins” feature will now include the ability to add popular tracks from top artists, thanks to new licensing deals with Warner Music Group, Warner
2023-08-26
Will live-stream commerce ever become a thing in western markets? It already has in China, and in some other Asian regions, while there’s also evidence that Middle East-based users are becoming more open to live-stream buying. But western audiences, not
2023-08-23
