If you want to engage in social media, you need to have a social media strategy. If you want to engage in social media to market your company, you need to have a social media marketing strategy in order to most effectively use social media for marketing.
2020-02-23
We spend a lot of our time on social media showing off what we just bought or asking friends for recommendations. So, if you’re in B2C commerce, why not sell directly on these same channels? Plenty of brands are already doing it—and here’s what you can
2020-02-23
Global internet users spend more than two hours each day browsing social media — a double-edged sword for companies who have the opportunity to reach more consumers, but also have more people to engage with and respond to. To develop your social media
2020-02-22
I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations. While nonprofits are beginning to understand the potential for social media engagement, my sense during the meeting was that efforts
2020-02-22
Using video content has become one of the most useful Google SEO tactics to increase your website’s visibility, exposure, and SERP rankings. Over the past few years, Google’s SEO algorithm has changed considerably. It has become a behemoth. Its
2020-02-22
Social media is an undeniable asset to modern marketing campaigns, providing brands with direct access to prospective customers as well as offering up a cavalcade of creative ways to promote products and sell services. However, withhundreds of billions of
2020-02-22
If small and local businesses could embrace and execute a single marketing tactic this year it should be the art of empathy. Empathy, the ability to understand and share the feelings of someone else and capturing it in return is key to today’s digital
2020-02-22
Social Media have long since established themselves as valuable platforms for corporate communication. Whether traditional businesses or startups, hardly any business can afford to skip social media because this is the place where your customers are. Social
2020-02-21
Heidi Cohen 5 Ways Employees Make Your Brand A Reality Posted on September 18, 2013 by Heidi Cohen in Branding , Customer | 2 Comments Your Employees Are Your Brand Your employees are your brand in action, regardless of the size, type or location of your
2020-02-21
