As the COVID-19 outbreak spread last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. And, those who decided to switch it up,
2020-04-25
Entrepreneurs can market their products all day long, but their work means nothing without a complete and coherent strategy. Their brands need to be seen. Laura Pence Atencio is one such seeing eye on the social media marketing path. She is an author, radio
2020-04-25
The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips's No B.S. Guide to Direct Response Social Media Marketing, Second Edition. Buy it now from Amazon | Barnes & Noble | IndieBound Trying to do social media marketing that actually works
2020-04-24
You’ve probably heard it said that all brands should be on social media. And while every company should build a strong presence online, using social media as a marketing channel can work against your online reputation if you don’t use it properly. Here
2020-04-24
The coronavirus has made industry disruption, school closures ,and social distancing the new norm. We’re seeing the tension between our innate need for connection and necessary separation playing out across the world. As social distancing makes us
2020-04-23
Many small business owners are struggling to justify investing in an Internet marketing strategy. Some may think that it’s not worthwhile or not a good fit for their industry, while other owners may believe that with enough research and time, they can
2020-04-22
Take your mind back to 2005, did you ever think you could find writing within 280 characters, getting ignored 40% of the time interesting? Back then you haven’t completed a 160 character text message on your Nokia11100 before you got to the full stop of
2020-04-22
How Marketing Should Be Seen as by Entrepreneurs Did you know poor marketing strategies can lead to the failure of a business? As an entrepreneur, you have to master marketing. After all, no matter how great a product or service is, it will fail if the
2020-04-20
Influencer marketing may have quickly become one of the most popular methods of digital marketing. However, it’s far from perfect, and one of the major reasons for that is the fact that marketers still don’t know how to track influencer marketing
2020-04-20
