Social media is one of those tools that experts all agree should be utilized, but can never agree on exactly how. Advice for campaigns are becoming increasingly numbers based, and that makes it confusing. They claim there is a magic formula of analytics, but
2020-06-27
When it comes to SEO, no shortage of best practices, tips, and recommendations is available online. After all, every marketer and publisher is working to get their content discovered on the first page of search engine results pages. The reason for
2020-06-27
If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay connected. But
2020-06-25
You wouldn't spend hours and hours creating content with the expectation that it will get barely any views and provide zero benefits to your business, right? Well, if you're not intentionally thinking about distribution, that's exactly what's
2020-06-24
Contact How Small Businesses Are Handling Coronavirus We recently surveyed 100 small businesses about how they’ve managed during the Coronavirus pandemic lockdown. As the lockdown eases and more employees head back to the office, we were interested in
2020-06-23
5 Effective Types of Advertising Techniques That Are Worth Your Money 5 Effective Types of Advertising Techniques That Are Worth Your Money No matter the industry, all small business owners face the same uphill battle – advertising. While there is no
2020-06-22
Level Up! How to Be a Digital and Social Marketing ROI Rebel Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams,
2020-06-22
Here, the team at Focal Points reveals five steps to conducting a brand audit: There is a multitude of benefits to doing a brand audit. For one, it allows you to see how your brand is doing in comparison to its competitors. Armed with that information, you
2020-06-21
7 steps to a successful social media video marketing strategy Share by email Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that
2020-06-21
