The title of your blog post can make or break the visibility of your content on the Internet. Users skim the search results pages and if your title doesn’t catch their attention, they’ll pass it by. According to statistics, around 7 million blog posts are
2021-07-22
If you’re doing SEO at the enterprise level, going it alone is a recipe for disaster. The size and scope of SEO concerns and tasks are exponentially larger than for smaller sites. That means not only building a good team and excellent relationships with
2021-07-22
Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets. That means there is an infinite
2021-07-17
It’s easy to get rid of outdated website content. You can redirect it or delete it. But, if the outdated blog post still brings in website traffic – do you really want to get rid of it? The decision could be costly in terms of leads, sales, and the
2021-07-17
Willemien Hallebeek Willemien is the Manager Content of yoast.com. She loves creating user-friendly content and making it easy to find for people and search engines. Content production seems quite simple, in principle. You come up with an idea, write about
2021-07-16
Branding plays a huge role in how returning and potential customers perceive your eCommerce business. It’s not all about looking pretty – although it does help – it’s also about creating an emotional connection to your business and demonstrating what
2021-07-11
Buying a domain name is one of the first steps to setting up your website. Although it’s an exciting thing to do, sometimes picking up the right domain name can be stressful. This is especially true with the huge number of options that are available in the
2021-07-11
Some of us are natural writers. They can write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Unfortunately, they’ll have more difficulties keeping visitors on their website. But, while attractive writing is partly a
2021-07-07
One of the biggest challenges enterprise SEO professionals face is how to complete tasks with limited time and resources. This is especially true for developing content, obtaining links, and implementing SEO recommendations. So when you’re managing a
2021-07-05
