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How to Map the Client's Business Opportunities & Win More Pitches

How to Map the Client's Business Opportunities & Win More Pitches

Images by SEOMonitor. Used with permission. What is your client’s horizon of growth? This is the critical question your agency must answer from the start to assess the potential success of a new project. It isn’t a question of offering the best SEO

4 Lesser-Known Local SEO Tips Even the Experts Miss

4 Lesser-Known Local SEO Tips Even the Experts Miss

More people are searching for local businesses than ever before. This also means local search has never been as competitive as it is today. So how can local businesses stand out and rise in the rankings? How can you make it easy for customers to easily

Local SEO for your business

Local SEO for your business

In what follows we will first discuss Local SEO proper and it’s importance for your business. From this point I’ll discuss how citations fit into that strategy and finally I’ll give you a quick solution for the citation problem. You can jump to the end

What is Local SEO And How It Can Benefit Your Med Spa?

What is Local SEO And How It Can Benefit Your Med Spa?

Back in 2005, the American Society for Aesthetic Plastic Surgery reported that the number of cosmetic-surgery procedures exceeded two million. In that same year, the International Medical Spa Association estimated that there were approximately 1,500 medical

4 SEO Trends That Marketers Should Focus on This Year

4 SEO Trends That Marketers Should Focus on This Year

As the digital landscape continues to evolve and mature, marketers need to be aware of what’s changing in search engine results pages (SERPs) and major search algorithms, in order to stay ahead of the curve and drive business results. Here are four

8 Simple YouTube SEO Tips to Rank Your Videos Higher in Search

8 Simple YouTube SEO Tips to Rank Your Videos Higher in Search

Everybody knows that people would rather watch a video than read a big long blog post (I know, I should have done this as a video too—maybe one day). In fact, 59% of executives say they would rather watch a video than read text. That’s a lot of people.

How to convince execs to care about SEO

How to convince execs to care about SEO

Hey everyone: quick update. This email has slowed down because I’ve been traveling with my family. The email schedule is likely going to continue to be a little sporadic over the next couple of months. In the meantime I wrapped up teaching the first SEO

SEO Backlink Strategy for Small Businesses

SEO Backlink Strategy for Small Businesses

Why does a small business need a backlink strategy? Because the quality of your backlinks demonstrates the kind of neighbourhood you hang out in. A whole load of spammy links tells a very different story from a moderate number of respected, high authority

Does Fixing Old Broken Links Still Matter to SEO?

Does Fixing Old Broken Links Still Matter to SEO?

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Fixing broken links has long stood as an SEO best practice. But if you've run into situations where you've fixed a broken