You’ve probably been optimizing homepages as long as you’ve been doing keyword research. It’s one of the basics of SEO. Use keywords. Write copy. All good. Pretty simple. There’s been quite a bit of debate as to what constitutes effective homepage
2021-07-30
E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the advice I offer below is complicated, difficult or expensive. After learning
2021-07-30
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new
2021-07-30
Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved user experience becomes a stronger criterion for search engines, search engine
2021-07-30
Outside of the marketing context, the word "bounce" is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks. But when it comes to your website's analytics, it's part of
2021-07-26
Google's John Mueller addressed the question of why they don't disclose most Google algorithm updates and changes in this mornings Google hangout not just once, but twice. He did so at the 8 minute mark and the 14:18 minute mark into the video. The short
2021-07-26
Sign up for our daily recaps of the ever-changing search marketing landscape. Last October, Google launched support to highlight fact-checking articles within Google News in the US and UK. Now those articles will get special presentation as part of general
2021-07-26
I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO experts across the country and wanted to share their advice. Most of the
2021-07-26
Links make the Internet possible by connecting one web page to another. Without them, navigating online would be far more difficult. They are also vitally important to search engine optimization (SEO). Unsurprisingly, there are many types of links, each
2021-07-24
