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Digital Marketing Primer

Digital Marketing Primer

Congratulations. You’ve made the jump from employee to entrepreneur. It’s not an easy step. The unknown of trying to make your mortgage payments is a scary prospect. Will there be enough clients? Will they like your product? Will you make enough

LinkedIn Profile Mastery for Freelancers: 10 Steps to Get You Hired

LinkedIn Profile Mastery for Freelancers: 10 Steps to Get You Hired

Are you getting great freelance writing clients weekly from your LinkedIn profile? If not, this post is for you. Most LinkedIn profiles do a poor job of attracting quality prospects. Also, LinkedIn recently changed its layout, which has made the whole job of

10 Great Off-Site SEO Techniques

10 Great Off-Site SEO Techniques

SEO is a complex topic. This post focuses on the off-site SEO techniques you can implement to improve your ranking. There are a range of major and minor SEO techniques you can implement, but this article is going to focus on just some of them. Social

Best Pre Launch Tips For Your Product – Marketing And Growth Hacking

Best Pre Launch Tips For Your Product – Marketing And Growth Hacking

Digital Marketing Expert | Growth hacker Apr 14 Best Pre Launch Tips For Your Product A list of tools and tips to get started on building pre-launch buzz for your startup. The most important day in the life of an entrepreneur is the day when his/her product

4 Keys to Understanding Gated Content for Inbound Marketing

4 Keys to Understanding Gated Content for Inbound Marketing

If you’ve been consistent with an inbound marketing campaign, then you’ve put a lot of thought and time into creating content that is valuable to your potential customers. And you’ve distributed that content on your blog and social media pages for free,

How To Analyze Service Business SEO Results

How To Analyze Service Business SEO Results

The scientific world is separated into two sections – ‘hard’ science and ‘soft’ science. Hard being sciences which you can conduct experiments and gather concrete proof of results, i.e. chemistry. Soft being sciences based on observation and

7 Survival Basics for 'Fred' & Other Recent Google Algorithm Updates

7 Survival Basics for 'Fred' & Other Recent Google Algorithm Updates

A pretty major Google algorithm update hit the web on March 7. This update, jokingly referred to as “Fred” by Google’s Gary Illyes before the name stuck, caused some websites to experience anywhere from 50 to 90 percent drops in organic traffic.

Product Page SEO: 16 Dos & Don'ts You Should Know - Search Engine Journal

Product Page SEO: 16 Dos & Don'ts You Should Know - Search Engine Journal

Product page SEO is increasingly challenging to get right. You want your ecommerce website to delight consumers with great creative assets. But you also need to give Google enough semantically relevant content to get those all-important page 1 rankings.

3 logical myths about rankings that can destroy a business

3 logical myths about rankings that can destroy a business

I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on technical SEO — from my technical argument for quality content a few months ago to last month’s two-part series