The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it. Sophie Turton, Head of Content and PR at Bozboz, delivered an interesting presentation in Brighton SEO, offering useful tips on how to improve your
2022-05-24
41 of the Best SEO Job Interview Questions Stoney G deGeyter I’ve never been a fan of judging a job candidate’s qualifications by their degrees or certifications. Sure, those can provide some helpful overall insight, but they usually have little relevance
2022-05-24
Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. Rather, Google looks at a variety of undisclosed
2022-05-24
Law 3 Most Important Components Of SEO Do you want to get the most out of your digital marketing campaign? Would you like increased organic traffic to your business website on a daily basis when people search for keywords related to your company? If so, you
2022-05-19
It’s safe to say that online advertising is a must for any business. We’re living in a digital age and, if you’re going to stand any chance of selling your products or services, you’re going to need to make sure your ads are landing right in front of
2022-05-18
Google’s John Mueller answered a question about what to do about spammy links. The links and a subsequent “penalty” coincided with the date of one of Google’s 2021 spam updates. The person asking the question related that spam sites were linking to
2022-05-18
Stuck in a cycle of optimizations that don’t move the needle? This post reveals white hat techniques that can potentially double, triple, or even 10x your traffic from organic search. The Google system for ranking websites incorporates a series of
2022-05-17
When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is "stuffed" with keywords? In our beginner's guide to keyword density,
2022-05-14
John Mueller answered a question in the SEO Office-hours session about why the core web vitals scores keep changing even though the web pages themselves have not changed. There are two kinds of core web vitals scores: In fact, the bot that visits a site
2022-05-14
