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A Complete Guide to the Google Penguin Algorithm Update

A Complete Guide to the Google Penguin Algorithm Update

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! In 2012, Google officially launched the “webspam algorithm update,” an algorithm specifically targeting link spam and manipulative

How to Use SEO PowerSuite in Your SEO Strategy

How to Use SEO PowerSuite in Your SEO Strategy

How I Use SEO PowerSuite in My SEO Strategy Step 1: Perform a Website Audit When it comes to all things SEO, I’m a big fan of performing audits before I take on a new client (just see how in-depth I go into the technical SEO audit process ). I love digging

5 Tips to Help You Run a Successful eCommerce Business

5 Tips to Help You Run a Successful eCommerce Business

Creating an online store is easier today than ever before. With eCommerce platforms like WooCommerce and Shopify, you can build a website in no time and start selling. But running an eCommerce business isn’t as simple as putting some products up on a

How the Google Venice Update Changed Local Search

How the Google Venice Update Changed Local Search

Google published a post on the Inside Search Blog back in February 2012 citing 40 key changes they had made to their search algorithms during the last month. Among these 40 updates were projects codenamed Nesehorn (affected flight queries), rich snippets

The changing SERP: Understanding and adapting to dynamic search results

The changing SERP: Understanding and adapting to dynamic search results

Consumer search behaviors are changing rapidly. According to a recent report from BrightEdge (disclaimer: my employer), 57 percent of searches now begin with a mobile device, and last year Google revealed that voice search has increased to about 20 percent of

Content Strategy and the Google March 2019 Algorithm Update - Search Engine Journal

Content Strategy and the Google March 2019 Algorithm Update - Search Engine Journal

Google’s SEO Starter guide states that compelling and useful content is highly important, more than most other traditional ranking factors. Because getting content right is so important for ranking, I asked Jeff Coyle, the co-founder and Chief Product

Google Page Layout Algorithm: What You Need to Know

Google Page Layout Algorithm: What You Need to Know

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. One of my favorites (after the unsolved mystery

7 Proven Email Templates for Requesting Online Reviews

7 Proven Email Templates for Requesting Online Reviews

7 Proven Email Templates for Requesting Online Reviews They hate it when you ask. You know it, they know it. But experts are encouraging you to do it. “Ask your customers for reviews,” they say. “You’ll regret it if you don’t,” they imply. Over

Google's Vince Update: The Day Big Brands Won

Google's Vince Update: The Day Big Brands Won

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! There is little more exciting than the release of an algorithm update from Google. This dramatic story commonly begins with chatter among