Over the past few years, we’ve witnessed the balance of power shift from traditional marketing to online marketing. Of course, it was never a matter of if, but when this was going to happen. Online marketing is more cost-efficient, and it allows you to
2019-06-24
Almost everyone is into digital marketing these days. Yet, as a matter of fact, most of the digital marketers feel their efforts are just slightly better than “meh.” With so many digital marketing platforms available to pontificate about your products
2019-06-24
It has become a tradition for some time now, that towards the start of each month we come to you with our top picks of tools we think you should look into if you want to accelerate your online business. This time, however, we will be doing something
2019-06-23
Technology dominates every part of our lives, and it is impossible to imagine our society without it. This means it is imperative that we, as entrepreneurs, fully grasp this digital mindset to garner complete use of the multitude of services and tools now
2019-06-23
With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people use Facebook to connect with small businesses, and the majority of these users
2019-06-23
In the first article of my 8-part email marketing series, I showed you why email is not only alive and thriving, but essential to the success of your business. This week, we’ll review the various email marketing services that are out there and the pros and
2019-06-21
As a marketing professional, one of your toughest challenges will be explaining to your clients why they need to be on social media. While it’s great to boast about the standard social media factoids like 901 million active members on Facebook or 140
2019-06-21
One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick and mortar store, a strong internet presence helps consumers find, learn about and ultimately
2019-06-20
Online marketing is measurable. But how? Between social media marketing, local search marketing, and other online marketing campaigns, how do you determine which ones are actually paying off? You know that Google Analytics will give you data on visits, but
2019-06-20
