These days, people are flocking in droves to the Instagram platform and, with over 800 million active users, it comes as no surprise why people who have things to market and sell (like you) are eager to build a presence on this social media platform. Although
2019-06-27
Search Engine Optimization, better known as SEO, is what helps websites get to the top of search results in search engines such as Google, Bing, Yahoo, etc. When someone searches for a specific topic and your business website is at the top of the results, you
2019-06-26
Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a customer's attention while others might repel them. So what words have the most power to get people interested in
2019-06-26
Gamification is not a new concept for marketers. As a kid, I remember buying a certain product just to add to my superhero action figure collection! We may call that old-school gamification. Although times and avenues have changed, marketers have implemented
2019-06-26
New leads are both exciting and terrifying. They’re the lifeblood of your business, but they often go as quickly as they come. To ensure these new prospects don't abandon your sales funnel immediately, you need to follow up effectively. One wrong move and
2019-06-25
While we don’t even notice most of these changes, Google tests about 42 new algorithm updates every month. It gets better: Thanks to independent web crawlers like Majestic, we know that Google has recently been playing around with their AI-powered Answer
2019-06-25
Marketing in general poses challenges, but those who want to try their hand on Facebook have a different animal on their hands. “It’s their massive data plus algorithm power together,” said Dennis Yu. “They need both to drive word of mouth at scale.
2019-06-25
Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Jake Bradbury, director of data science and marketing analytics atNordstrom. In the May installment of Brand Aware, Amy Loesch did
2019-06-25
With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people use Facebook to connect with small businesses, and the majority of these users
2019-06-24
